This week, Jim is joined by Maja Voje, someone who literally wrote the book on Go To Market strategy. Together they get tactical about this incredibly important stage of business development and Maja shares some amazing frameworks to help make any businesses GTM strategy a success.
TOPICS DISCUSSED IN TODAY’S EPISODE
- What is GTM: different than product launch
- What is the beach head strategy
- The difference between Prince Charles and Ozzy Osbourne
- Common mistakes
- The military approach
- The grunt work threshold
- Talking to customers
- Demand generation vs demand capture
- Optimizing for profit vs adoption
Resources:
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What is If I Was Starting Today?
What would you do if you were starting today? To help, here are half-baked startup ideas, growth marketing tactics, and stories from founders and creators - including my own journey as a bootstrapped business owner. All of the content is centered around helping founders, creators, and investors starting today.