You’ve nailed your Google Business Profile. Your SEO game? On fire. But now… things feel a little meh. Your marketing momentum has stalled, and you’re left wondering—what’s next?
Enter
Jim Heininger, aka
The Rebrand Man. With over 30 years of experience working with powerhouse brands like P&G, McDonald’s, and Anheuser-Busch, Jim knows how to take a business from stuck to soaring. As the founder of The Rebranding Experts, he’s on a mission to show businesses how rebranding isn’t just a marketing move—it’s a game-changing growth strategy.
In this episode, Jim spills the tea on:
✨ How to know when it’s time for a rebrand (or just a refresh).
✨ The step-by-step strategy that turns rebranding into a jetpack for your business.
✨ Real-life examples of businesses that rebranded right—and what you can learn from them.
Whether you’re dealing with a shift in ownership, a new mission, or just feeling like your brand needs a serious facelift, Jim’s wisdom will help you make smart, strategic moves that set you up for long-term success.
Marketing is tough, but it doesn’t have to feel like a grind. Let’s make sure your brand works as hard as you do.
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In 2009, Melissa Rose started her business,
The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an
online dance membership.
Melissa's also a
visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.
What is Brick and Mortar Visibility?
Welcome to Brick and Mortar Visibility – the go-to podcast for studio business owners who want to stand out, scale up, and create the freedom they deserve.
I’m Melissa Rose, a fellow studio business owner who knows firsthand that running a brick-and-mortar isn’t just about sales—it’s about building a legacy.
Here, my guests and I dive into real, unfiltered conversations about what it actually takes to run and grow a thriving business—from building and leading a powerhouse team to creating a turnkey operation. We’re going to help you avoid the cash flow crunch and tap into next-level marketing strategies that bring the perfect clients in your doors.
Ready to be the only option in town? Let’s do this!