You’ve nailed your Google Business Profile. Your SEO game? On fire. But now… things feel a little meh. Your marketing momentum has stalled, and you’re left wondering—what’s next?
Enter
Jim Heininger, aka
The Rebrand Man. With over 30 years of experience working with powerhouse brands like P&G, McDonald’s, and Anheuser-Busch, Jim knows how to take a business from stuck to soaring. As the founder of The Rebranding Experts, he’s on a mission to show businesses how rebranding isn’t just a marketing move—it’s a game-changing growth strategy.
In this episode, Jim spills the tea on:
✨ How to know when it’s time for a rebrand (or just a refresh).
✨ The step-by-step strategy that turns rebranding into a jetpack for your business.
✨ Real-life examples of businesses that rebranded right—and what you can learn from them.
Whether you’re dealing with a shift in ownership, a new mission, or just feeling like your brand needs a serious facelift, Jim’s wisdom will help you make smart, strategic moves that set you up for long-term success.
Marketing is tough, but it doesn’t have to feel like a grind. Let’s make sure your brand works as hard as you do.
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In 2009, Melissa Rose started her business,
The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an
online dance membership.
Melissa's also a
visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.
What is The Visibility Podcast?
Helping small business and service-based business owners get FOUND, LIKED, and TRUSTED so they can become the GO-TO in their industry.
Hosted by business growth strategist Melissa Rose, each episode brings practical strategies for small business marketing, Google Business Profile optimization, local SEO, messaging, visibility, AI search, and business growth, without adding more random marketing to your plate.
Because you don’t need to be everywhere. You need your Google presence, website, social media, reviews, and messaging working together so the right people can find you, trust you, and choose you.