With Guest Chris Poad: Data Driven CX in the Retail industry.

This episode will look at the topic of Data Driven CX in the Retail industry. Meet Chris Poad – currently Managing Director, Retail Solutions EMEA at Google Cloud, and with an impressive career at leading retailers such as Otto Group, Amazon, and Tesco. Get Chris’ point of view on how data informs and drives the customer experience. We’ll discuss how data teams can help the business leverage data and how critically important it is to democratize data – making it available and of use to everyone in the organization.

Show Notes

Knowing your customer is a hygiene factor these days. Next you need to deliver on your promises and the expectations of your customer, whether it is the promise of your brand, something very concrete like the delivery time, or being able to infer customer needs and predict the next best offer. 

The pandemic and other macro forces are only accelerating the trends we were already seeing in retail; growth of online sales, the need to create intuitive experiences, and increased competition. 

This episode explores: 

·      
How data informs customer experience as well as other key business processes 

·      
Using data and AI to address key challenges such as availability  

·      
The importance of making data available to everyone and build a culture of curiosity  

·      
How data teams, with the backing of executives, can truly help the business leverage data, rather than monopolizing data 

 

Some resources to learn more: 

Blog:
Announcing
 the Informatica Intelligent Data Management Cloud for Retail 

E-book:
Rethink
 Retail with Seamless, Data-Driven Customer Experiences 

Customer story e-book:
Unleashing
 the Power of Data

Informatica
 Retail Solutions  

Informatica and Google

Connect
 with Chris on Linkedin 

 

What is Data Driven CX?

Data Driven CX is THE podcast, where you learn all about Data Driven Customer Experience. For leaders in Marketing, CX, Digital, Data, Information and IT who want to learn more on HOW to make use of data to successfully engage with customers and transform CX in their organizations. In this podcast, the fundamentals of Data Driven CX are explored in conversations with industry thought leaders and successful business leaders.
You learn trends, industry standards, how to tackle challenges, practical tips and best practices on:
1. Connecting customer data to make better CX decisions; 2. Creating Trusted data by making the process transparent; 3. Experimenting and innovating based on data; 4. Turning data into Actionable insights; 5. Driving Adoption of a data culture and new technologies to support it.

The host of this Informatica podcast is Nienke Bloem CCXP, global expert in CX who interviews thought leaders, experts, and business partners, to dive into the world of data driven CX.