Lerma, The Agency: Loud and Clear

Pete Lerma was born to be in advertising and was groomed by the best. So it's no surprise that Lerma is now the 11th largest Hispanic agency in the USA. Pete is a laid back kind of a guy with an incredible insight into what makes advertising work. From Southwest Airlines to Home Depot, listen and learn from a real pro.

Show Notes

Some folks just love what they do, and some folks love the journey they're on with something new to discover every day.  That's Pete.  Lerma was to be a big part of Advention in April, and he is still locked in on the rescheduled event for 2021.  You will hear an individual who cares passionately about his Hispanic roots with a deep love of our industry.  Take a listen.  We promise there are a few great things you can take away from our interview.



ADTENTION is an audio production of Radio Lounge, a Houston voiceover coaching and Houston podcast studio.

What is ADTENTION! The American Advertising Federation Tenth District Podcast?

Welcome to ADTENTION!, a Podcast from the American Advertising Federation Tenth District. We have conversations with the people in our industry who make Advertising and Marketing impactful and relevant. Our stories take you behind the scenes on a variety of advertising platforms, where we explore current trends and topics. AAF Tenth District promotes professional development and networking, recognizes advertising excellence, provides news and resources, helps develop future industry leaders, and promotes the value of ethical and transparent advertising. Find out more at aaf10.org today.