The /RealEstate Podcast

"We all get a microphone, but there's a responsibility."

If you’re not getting a lot of traction from your social media, you might be over-posting.   

Brian Icenhower isn’t just another real estate coach, he’s a coach to industry leaders. With over 35 years in the business, Brian knows that differentiation is crucial for agents to stand out in a crowded market, especially on social media.

During our conversation, we dive into: 
  • Effectively using social media for business 
  • How to build up momentum in Meta’s algorithm 
  • Being vulnerable by showing you’re open for business
  • How a balanced posting strategy is essential for effective social media engagement
  • Being uniquely positioned to be the center of your local community referral network 
  • The 10-10-5 engagement method
  • How to get people from social media into your CRM
Tune in to learn the importance of balancing personal branding with professionalism and effective strategies for translating social media activity into tangible business success. 

Learn more about Brian’s coaching at http://www.IcenhowerCoaching.com

What is The /RealEstate Podcast?

/RealEstate is a bi-weekly podcast where we chat with agents and experts in the real estate space to find out what strategies are working for them, what tools are powering their business, and how they are maneuvering shifts in the industry. Join host and marketing aficionado Chris Whitling as he uncovers the tips, tricks, and tech ambitious agents can use to take their businesses to the next level.