The Health Marketing Daily

The Health Marketing Daily — July 24, 2026 In this episode: • A pivotal FDA advisory vote to allow compounding pharmacies to produce BPC-157 and KPV peptides marks a regulatory turning point for the grey-market wellness peptide category. • Italy's Conad has opened a dedicated wellness retail concept store in Florence, signalling that mainstream European grocery is moving aggressively into specialist health and wellbeing territory. • New research connecting faecal microbiome transplants to neuroplasticity and healthy ageing is giving the gut-brain-longevity axis a major scientific boost with direct implications for probiotic and postbiotic brand positioning. • The Nue Co.'s dramatic pivot from supplements to fragrance — with fragrance now set to represent 85% of revenue — is a striking case study in how wellness brands reposition when core categories soften. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

What is The Health Marketing Daily?

The daily briefing for professionals in health, nutrition, and wellness marketing. Every episode covers an ingredient of the day, the latest science and regulatory updates from EFSA and beyond, and the brand and market moves shaping the nutraceutical industry. Hosted by Klara and Marco — evidence-based, no hype, no bro-science. Built for formulators, brand managers, regulatory affairs teams, and anyone building in the health and nutrition space.