Here's the dirty little secret about creating a new offer that nobody talks about.
The hard part isn't creating the offer.
The hard part is figuring out how to market and sell it after it exists.
I get why experts don't tell you this little truth. Because “create your signature offer in 4 weeks”, and then spend 21 months figuring out how to market and sell it is a terrible value proposition.
Every single time I've created something new, whether it was the 3 Word Rebellion or the Expert Up Club, my first thought after finishing was “Shit, now I've gotta figure out how to market and sell this”.
It's a process. It's full of peaks and valleys. What I've realized is that it is a big 1,000-piece puzzle, and, today, we're gonna talk about the pieces.
In this episode, you'll hear:
- The marketing challenges experts face when promoting a new offer
- The “Second Launch Fizzle Phenomenon” and why it fizzles
- The four key puzzle pieces to make marketing your new offer suck less
Full show notes and transcript are
here.
What is Make Marketing Suck Less for Expertise-Driven Solo Businesses?
The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks.
I'm your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business.
Each week, I share unconventional strategies and ideas grounded in research, not opinion, that help you clarify your message and become way more effective with your marketing.
While I can't promise you'll ever love marketing, I can promise you’ll hate it a tiny bit less.
(Formerly Rebel Uprising Podcast)