On this week’s episode of The Boxoffice Podcast, hosts Rebecca Pahle and Shawn Robbins deliver the box office performance of Ant-Man and The Wasp: Quantumania on its opening weekend and the films premiering this weekend. In the feature segment, Daniel Loria speaks with Wanda Giehart, the Global Chief Marketing & Content Officer at Cinemark. They talk about the theater chain’s rebranding efforts, enhanced customer experience, and their focus on immersive in-theater concession services.
Episode Resources:
What to Listen For
- 00:00 Intro
- 01:53 Ant-Man and The Wasp: Quantumania debut week
- 04:37 Cocaine Bear premiere
- 06:14 Prediction for Ant-Man’s second weekend
- 08:33 Films to debut this weekend
- 13:31 Changes in the industry
- 17:00 Understanding customer needs
- 19:23 Provide super immersive experience
- 22:43 Rebranding and experience upgrade
- 24:34 Making it as frictionless as possible
- 27:16 Main focus in the entertainment factor
- 29:00 Where is Front Row Joe?
- 29:59 Immersive food and beverage
What is Boxoffice Podcast?
The Boxoffice Podcast is your #1 resource for news and analysis about movies and the movie business. We'll be your guide through these evolving and sometimes disruptive times. While breaking down film headlines, exploring box office results, and chatting with studio & cinema executives, we'll discuss all aspects of movies and entertainment. By movie lovers for movie lovers!