The Brand ED Podcast

There’s little more frustrating and deflating than failing to connect with the customers you long to serve.

For many personal brands like coaches, consultants, speakers, and creators, this feels paralyzing. You try to put up a website, send out emails, post on social…

But nothing sticks.

The way you connect with customers is through your words. So I asked brilliant copywriter Geoff Kullman to help us go from failing to connecting.

Show Notes

There’s little more frustrating and deflating than failing to connect with the customers you long to serve.

For many personal brands like coaches, consultants, speakers, and creators, this feels paralyzing. You try to put up a website, send out emails, post on social…

But nothing sticks. The customers you want to serve either don’t stop to listen, or the pass by like casual window shoppers…back when shopping was done at these things called “malls.”

The way you connect with customers is through your words. So I asked my good friend and brilliant copywriter Geoff Kullman to help us go from failing to connecting.

In this episode, you’ll get answers to these copywriting questions:

  • Where should we start when writing marketing copy for our personal brand?
  • How do get a clearer picture of our customer and why is it so important for connecting?
  • Why should personal brands like coaches, consultants, and thought leaders care about neuroscience, psychology, and all that scientific stuff when it comes to their copywriting?

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RESOURCES FROM THIS EPISODE

Free Training: How to write your own 6-figure sales page »Sign up for Geoff’s free training on Feb 20, 2021!

Download Geoff’s 6P Email Sequence for free » Get your hand's on Geoff’s free 6P email sequence, listen to his podcast, and connect with him from his website. (He’s got lots of excellent free resources!)

 

NEW GIFT FOR YOU

Cheatsheet: 4 Ways to make a Great First Impression w Your Website » Download this new cheatsheet to make a great first impression with your website. 

ASK A QUESTION

Got a question about your Brand or website? Submit your question for the podcast here »

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LET’S CONNECT

Web: https://robbyf.com

Instagram: https://www.instagram.com/rfowler/ 

LinkedIn: https://www.linkedin.com/in/robby-fowler-0408201 

Facebook: https://www.facebook.com/rfowler

Twitter: http://twitter.com/rfowler 

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What is The Brand ED Podcast?

It’s easy for personal brands and SMBs to get overwhelmed in a sea of marketing and branding voices, choices, and channels. Robby Fowler taps into 20 years of personal brand experience to help you clearly connect the dots between your branding, marketing and business strategy. To avoid being another burnt-out leader or under-performing brand or business, tune into this podcast. Build a personal brand and business that breathes life into you and your customer.