Bart Mroz | Repositioning Your Business to Get “Right” Clients

Show Notes

Bart Mroz, CEO of SUMO Heavy Industries, has a problem. This boutique digital commerce consulting company is focused on “heavy” development work on the backend systems for ecommerce clients. But they still get a lot of inquiries seeking help with marketing, SEO, design, and similar work… which they don’t do. 

 

Bart wants to reposition the business in the marketplace so they can start attracting more of the right prospects, especially bigger companies with in-depth needs. 

 

If you’re facing a similar problem in your business – a gap between what you do (or want to do) and what people think you do – it’s well worth a listen.

 

We talk about…

• How to identify your true buyer and their triggers
  
  
• Why you might need a lot fewer new clients than you think
  
  
• A strategy for laser-focusing your lead list – and how to start the right conversations with the decision-makers
  
  
• An effective way to establish yourself as a thought leader and innovator in your niche 
  
  
• And more

What is The Authority Builder Podcast?

The Authority Builder Podcast is the place to come if you are building a professional practice and want to be seen as the leader in your market. We interview the top experts throughout professional services and share insights to help you grow your firm and be positioned as the only choice the clients ever want.

“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.”
― Calvin Coolidge, 30th President of the United States