The Ken's Case Competition 2024 — Introducing One Billion in 10 Minutes

'You are a quick commerce company. You have a billion dollars. How will you win?'

That was the challenge we threw at some of India’s smartest, most ambitious and creative students from top business schools across the country. Over six episodes, you will hear their ambitious and creative pitches – all rooted in the real world and centred around five quick commerce platforms that have completely changed the way we all shop.

Welcome to 'One Billion in 10 Minutes', a mini series based on The Ken's inaugural case competition. 

Stay tuned. Episodes go live on Monday, February 3. 

What is One Billion in 10 Minutes?

‘As the battle for winning 10-minute deliveries heats up, so do the stakes. Pick one of five quick commerce companies. Determine what winning looks like. Write your solution’

That was the challenge we threw at some of India’s smartest, most ambitious and creative students from top business schools across the country.

Each team picked one among the five quick commerce platforms that have managed to completely change the way we shop – Big Basket, Swiggy Instamart, Blinkit, Zepto and Flipkart Minutes. They crafted strategies that were creative, yet rooted in the real world.

Welcome to 'One Billion in 10 Minutes', a mini series based on the first edition of The Ken’s Case Competition, organised in collaboration with Zerodha.