šHello My Curious Colleagues.,,! This week my Guest on the My Curious Colleague š #CPGCX #podcast (S4 Ep78) is my colleague Parker Olson šFounder of FORIJ ā a health food brand that makes functional healthy snacks. Heās back after 6 months since the last time he was a Guest as part of our āCX Follow-Alongā series.
And a big Welcome Back... and thank you to our new sponsor of the podcast, Holdcom, Inc...
Our sponsorĀ ā ā Holdcomā ā Ā is offering all My Curious Colleague listeners a free professional greeting for their contact center or business.Ā Ā ā ā ā
ā Click here to get yoursā ā . websiteĀ ā ā https://www.holdcom.com/callcenter/ā
And the free greeting page.Ā Ā ā ā https://www.holdcom.com/free-custom-greeting/ā
š«You can always be learning about CX / Consumer Care from Brands of ALL sizes...- which is why Iām sooo excited about our āCX Follow-Alongā w/Emerging and Start-up Brands like Parkerās. Ā Parker and I talk about updates to his Service & Consumer Engagement Strategy & Tactics.
šØš¼āš»THINK: SEO (Search Engine Optimization) ā applying SEO to the consumer education piece of his business ie Blog content. Per Parker - good content that answers peopleās questions eventually āgain search ranking authority.ā
šØš¼āš»THINK: Leveraging a recent Brand/Packaging refresh ā to deepen consumer engagement. Parker shares: It takes āSeeing or touching or interacting with a brand 3-4 times to actually remember them and so we're trying to penetrate that and kind of cut through the noiseā
šØš¼āš»THINK: Deep āSurprise & Delightā - While his packaging is not prolific in the channels noted/available, Parker shares a story where I believe he was willing to go deep in response to an email he received to support a consumer and his adorable 9 year old son obsessed with the product and packageā¦! It may appear to a Big Co CPG CX like a standard āSurprise & Delightā ā but it goes much deeper than that in delivering a memorable customer experience.
šØš¼āš»THINK: Exploring QR Code strategies and Next up ā¦exploring selling product in Asia and what that consumer care/CX might look likeā¦.!
šSo thank you again, Parker.
#mycuriouscolleague #cpgcx #startupbrands #businesspodcasts #cpg #customerexperience #startupcpg
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Send in a voice message: https://podcasters.spotify.com/pod/show/denise-venneri/message
My intent is to Educate, Celebrate and Elevate the Consumer Relations function in CPG (Consumer Product Goods) companies, especially for Brand Specialist and Analysts roles and responsibilities... !