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There’s no industry where ageism is more prevalent than Marketing and Advertising, and Cheryl Benton had to find that out the hard way.
Cheryl is the founder, publisher, and head tomato of The Three Tomatoes. What started as a newsletter for her friends has turned into a community for women who are largely ignored by advertisers.
Getting older isn’t the enemy, running out of time is. It’s never too late to stop sugarcoating things. You’re never too old to start chasing your dreams.
Show Notes
🍅 The head tomato of the Three Tomatoes: ageism in the advertising and media business and Cheryl’s solution to it. 02:18
📚 The book publishing journey for Three Tomatoes started with Cheryl’s book Can You See Us Now? 07:11
✨ Dispelling the myth of what it's like to be growing older: Dream big. You’re never too old, and it’s never too late. 13:59
💃 Overcoming ageism: being more out there, helping younger generations realize that growing older is also good. 16:36
🦉 Cultural differences about the idea of growing old: mental decline vs. wisdom. 17:26
😎 Having a cool mom: traveling and having fun are not limited to your age. 20:34
🤔 Marketers are missing the purchasing power of middle-aged and beyond people: the importance of support and community. 21:59
💎 How to stop yourself from slipping down into a negative thought spiral: 24:43
🎯 Life is changing, and you are changing too - don’t be afraid. 26:52
🍷 Fun and signature events with The Three Tomatoes: Wine Days and Talent Shows. 31:06
Links
📚 The book publishing journey for Three Tomatoes started with Cheryl’s book Can You See Us Now? 07:11
✨ Dispelling the myth of what it's like to be growing older: Dream big. You’re never too old, and it’s never too late. 13:59
💃 Overcoming ageism: being more out there, helping younger generations realize that growing older is also good. 16:36
🦉 Cultural differences about the idea of growing old: mental decline vs. wisdom. 17:26
😎 Having a cool mom: traveling and having fun are not limited to your age. 20:34
🤔 Marketers are missing the purchasing power of middle-aged and beyond people: the importance of support and community. 21:59
💎 How to stop yourself from slipping down into a negative thought spiral: 24:43
🎯 Life is changing, and you are changing too - don’t be afraid. 26:52
🍷 Fun and signature events with The Three Tomatoes: Wine Days and Talent Shows. 31:06
Links
Connect with Cheryl: https://www.thethreetomatoes.com/
Connect with Adrienne:www.sheleadsmedia.com
Listen to She Leads Media podcasts:www.sheleadspodcasts.com
Creators and Guests
What is The She Leads Podcast | Rewriting the Rules of Entrepreneurship?
The She Leads Podcast is a weekly podcast that strips away the sugar-coating, and removes the fluff to get at conversations that matter for women entrepreneurs and leaders across the globe. Host Adrienne Garland, CEO of She Leads Media, has real conversations that matter to women building businesses with impact. The She Leads Podcast features raw, unfiltered stories from visionary women leaders and entrepreneurs building $1 million revenue businesses and beyond, who see the future, and who've been bold enough to break the mold and re-write the rules that were designed to keep us small and in our place. Each episode amplifies diverse voices with powerful missions, giving women the platform we deserve while delivering actionable insights you won't find in business textbooks. Your host Adrienne Garland asks compelling questions so you get the answers you need to hear. She's a Professor at NYU & Rice, an entrepreneur, an MBA grad, and a bold friend that seeks out straight talk about entrepreneurship that other business podcasts for women may shy away from.