The Health Marketing Daily | Boots' Charlotte Lock: New campaign celebrates | Your gut microbiome may be more | Zucchero nei primi mille giorni: gli

The Health Marketing Daily — September 09, 2026 In this episode: • Boots is repositioning its entire brand identity around life's unfiltered realities — a significant strategic signal for every health and wellness brand that sells through the UK's dominant pharmacy-retail channel. • New research suggesting gut bacteria can spread rapidly between people and across continents fundamentally changes the science story probiotic and gut health brands can tell consumers. • A major study of nearly 65,000 Britons shows that sugar exposure in the first 1,000 days of life leaves measurable health consequences seven decades later — a finding that will accelerate demand for low-sugar functional infant and toddler nutrition across Europe. • Oura's IPO filing and $1.2 billion in reported earnings confirms that wearable health data is now a mainstream consumer wellness category — with direct consequences for how supplement and nutrition brands position personalisation and data-driven health claims. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

What is The Health Marketing Daily?

The daily briefing for professionals in health, nutrition, and wellness marketing. Every episode covers an ingredient of the day, the latest science and regulatory updates from EFSA and beyond, and the brand and market moves shaping the nutraceutical industry. Hosted by Klara and Marco — evidence-based, no hype, no bro-science. Built for formulators, brand managers, regulatory affairs teams, and anyone building in the health and nutrition space.