Stuck at Zero: Why Your Online Business Isn't Making Any Money + What To Do About It

Welcome to the first episode of Stuck at Zero, a limited podcast series about why your online business isn't making any money - and what to do about it.

I'm Gillian Perkins, and over the past 10 years I've built an online business that's brought in over $2.5 million, grown an audience of almost a million followers, and personally coached over 3,000 clients and students. But early on, I made just about every mistake in the book - including creating over half a dozen courses that didn't sell a single copy.

In this episode, we're debunking the most common excuses people give for why their business isn't making money, and why fixing them won't actually solve the problem.

Listen to the full episode to hear:
  • Why creating over half a dozen courses didn't fix a "bad offer" problem
  • The "messaging trap" and why so many creators get stuck rewriting sales copy
  • The "zero input, zero output" rule behind why a better funnel won't help
  • The treadmill analogy for why consistency alone won't grow your business

Learn more about Gillian:

What is Stuck at Zero: Why Your Online Business Isn't Making Any Money + What To Do About It?

Your business isn't making the money you want it to make. Maybe it's been months. Maybe it's been years. And by now you've probably started asking yourself some hard questions: Is my offer good enough? Am I just bad at sales? Is my niche too crowded? Am I even cut out for this?

Stick with me, because those probably aren't the real problem.

I'm Gillian Perkins. I've run my online business for almost 10 years (the last eight or nine profitable), grown an audience of nearly a million followers, and brought in over $2.5 million along the way. I've also spent the last seven years working with over 3,000 clients and customers, helping them build businesses that actually make money. So I've seen this problem from both sides - lived it, and helped fix it for others.

In this series, I'm walking you through exactly why your business is stuck at zero and exactly what to do about it:

Episode 1: Why your offer, your messaging, and your sales funnel probably aren't the real problem - and what's actually going on
Episode 2: The real reason your business isn't making sales (it's probably not what you think)
Episode 3: The common "fixes" people try, and why they don't actually solve the problem
Episode 4: The simple formula behind consistent, predictable revenue
Episode 5: What to prioritize to start making real money - and how to scale once you do

If your business has been stuck at zero, it's time to figure out why... and what you can do to finally start making money.