Mastering Retention

In-app purchases are the main way most games make their money, so getting players to not only continue playing your game, but continue purchasing items within your game is hugely important. This week on Mastering Retention, Tom speaks with Haider CW (Director of Economy at Scopely) about how to fine tune your game economy to fit your game and audience, the importance of proper economy maintenance, and so much more!

Show Notes

In-app purchases are the main way most games make their money, so getting players to not only continue playing your game, but continue purchasing items within your game is hugely important. This week on Mastering Retention, Tom speaks with Haider CW (Director of Economy at Scopely) about how to fine tune your game economy to fit your game and audience, the importance of proper economy maintenance, and so much more!

Here are your cheat codes:

0:35 How did Haider CW get into the video game industry?

1:37 What does a Director of Economy technically do?

2:38 Economy maintenance for an existing game.

7:07 Building relationships between rewards.

13:27 The best way to segment players.

19:03 Session motivation

22:02 Progression curve in collection RPG

23:52 Mitigating mistakes in economy design

31:40 Fine tuning game economies

33:22 Different economies for different types of players

35:14 Looter-Shooter Economies

39:59 Maintaining player spending.

43:43 Economy for City Builders

49:14 How to keep more players around longer.

Creators & Guests

Host
Tom Hammond
Co-founder and CEO UserWise | serial entrepreneur | Inc 500 | angel investor | startup advisor

What is Mastering Retention?

Welcome to the ultimate gaming breakdown with Tom Hammond and Neil Edwards! Tune in every week as we deconstruct today's top games and reveal the secrets behind their success.