The FMCG Marketing Daily | Neutrogena puts science above virality with | UK's CMA Launches Merger Inquiry Into | Spirits veteran to join UK firm

The FMCG Marketing Daily — July 16, 2026 In this episode: • Neutrogena is deliberately rejecting the viral content playbook in favour of science-led credibility — a direct counter-positioning move in a beauty category increasingly defined by TikTok trends. • The UK competition regulator has opened a formal investigation into Danone's acquisition of Huel, putting one of the most strategically significant challenger brand buyouts in recent FMCG history under scrutiny. • UK spirits challenger Distil has appointed a former Diageo executive as CEO, signalling that independent spirits brands are increasingly raiding the major FMCG talent pool to accelerate brand-led growth strategies. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.