How Do You Position Your Brand to Find Your Niche Audience? (w/ Shawna Poliziani)

In this episode, Matt, Shelby, and guest Shawna Poliziani discuss the importance of finding your niche audience and positioning your brand. They explore the role of emotion in the creative process and the value of human touch in art and design. They also touch on the limitations of AI in creating meaningful and emotionally evocative work. The conversation highlights the importance of collaboration, trust in one's own taste, and the need for artists to prioritize their art over social media content creation.

What is The CMD-Z Show?

Ever wish life had an undo button?

The CMD-Z Show, hosted by Matt Vojacek and Shelby Hagerdon, seeks to provide answers to the big questions that hound creative minds at night. With a new guest each week, hear unique perspectives from creatives on running a business, maintaining your mental health, finding your voice, and more. Presented by Made By Things — this is the CMD-Z Show.

Have a question you want us to discuss? Send us a message at [e-mail]

Learn more about Matt and Shelby at madebythings.com