Back on T-R-A-C-K

Most B2B marketing doesn’t fail because of tactics — it fails because of targeting.

In this episode, Yehuda Cagen breaks down why a strong Ideal Customer Profile (ICP) is the foundation of effective marketing. We explore how to identify the right accounts, find internal champions, navigate complex buying committees, and build messaging that actually resonates with skeptical cybersecurity and tech buyers.

If you’re looking to sharpen your targeting, improve conversion, and stop wasting time on the wrong prospects, this conversation is for you.

What is Back on T-R-A-C-K?

Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead.

After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth.

Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.