The Birth of Cannabis Legalization with Mason Tvert

On this week's episode of the Choose Your Struggle podcast, Jay talks with famed cannabis advocate Mason Tvert about the fight to legalize in Colorado and becoming the "Don Draper of Pot."

Show Notes

Season 2 Episode 19!

The Birth of Cannabis Legalization
On this week's episode, I chat with Mason Tvert! Mason was called the "Don Draper of Pot" by Politico for his work helping rebrand cannabis and building a groundswell of support for its legalization in Colorado. Mason has spent the decade since that campaign helping other states, and countries, replicate Colorado's legalization imitative and the stories he has to tell from this work (like challenging John Hickenlooper to a duel and running cannabis ads that parodied notorious beer ads at a Nascar race) are astounding! You can learn more about Mason at https://vicentesederberg.com/people/mason-tvert/.
Today's Good Egg: take some time to consider if you're agreeing to something to be nice, and if so, try to find a solution that works better for you!

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What is Choose Your Struggle?

Discussing issues of Mental Health, Substance Misuse and Recovery, and Drug Use & Policy with host Jay Shifman, Speaker, Storyteller, and Advocate.

Each week Jay chats with interesting guests as they seek to destroy stigma and advocate for honest, educational conversations that motivate positive change.

You can learn more at https://jay.campsite.bio/.

Choose Your Struggle has been streamed in over thirty-five countries and is available on Apple Podcasts, Spotify, and wherever else you get your podcasts.

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