Drysen Learns Things

In this conversation, Lee Smalt discusses his experience with a video campaign for Fargo Brewing Company, highlighting the disconnect between social media metrics and actual event success. Despite poor engagement metrics, the campaign led to a significant increase in ticket sales, prompting a discussion on the importance of aligning marketing efforts with business goals and understanding the customer journey.

What is Drysen Learns Things?

Hey - I'm Drysen, a content strategist at Made by Things with a deep background in animation and motion graphics. But, video marketing is only a small part of the marketing industry. From email campaigns to digital ads and OOH, there's a ton to learn, and I want to learn it from my marketing peers.

So, I'm determined to have a daily 10-minute conversation to learn everything I can and become a better marketing person, and I'm inviting you to be a fly on the wall to learn alongside me.

Each episode is sponsored by the Made by Things Discovery Workshop—a collaborative workshop where Made by Things designs a custom 'à la carte' style menu of fresh ideas of content and solutions to help you deliver a more robust customer journey and experience.

Learn more at Madebythings.com/discovery.