Life Science Marketing Society

The SEO game has changed. Are you staying ahead of the curve?

The path of least resistance is always the most attractive. And many businesses have made fortunes by gaming Google's algorithm.

But there's a problem…

Those same businesses get completely wiped out the moment the next big Google update comes along.

And it's harder than ever to fool Google. You shouldn't even try. What's important is to look beyond the algorithm of the day, and ask: what does Google really want?

Answer that question, and you can create an SEO strategy that delivers not just today, or the next six months – but for years and decades.

On this podcast, we'll discuss:

- What Google really wants
- Trust, Authority and Relevance: The holy trinity of SEO and how to get them
- The truth about link-building
- The importance of playing the long game
- The real dangers of "hacks" and "quick fixes"

https://www.lifesciencemarketingsociety.org/

What is Life Science Marketing Society?

The Life Science Marketing Society brings your insights, advice, and wisdom from marketing experts within the life sciences and beyond.

Expect to discover hard-won lessons, wisdom gained from experience, and viewpoints on the latest developments in marketing, taken from webinars presented by our members.

All marketers are welcome to join, and if you'd like to contribute a presentation to the society, please feel free to drop us a line to apply at lifesciencemarketingsociety.org