Business Strategy for CPA's

*Want one piece of business strategy delivered daily to your inbox?* Subscribe here: geraldinecarter.com/subscribe Starting an accounting practice from scratch can be a challenging journey for any entrepreneur.  One of the biggest challenges for a new CPA firm owner is finding a niche that aligns with one’s values and expertise. Today I speak with Matt Chiappetta, a CFO turned CPA firm owner working with digital solopreneurs.  Starting as a solopreneur just last year, Matt talks about how he found his niche and shares the steps he’s taking to build an audience. Highlights: — “You're a soloist and business operator, but that doesn't mean that you need to do everything by yourself all the time.” — “I don't worry about getting bored in my niche because I feel like there's just so many different ways to serve my target market.” — “If you don't like your niche, there's nothing preventing you from changing it.”  — “You get an immense amount of clarity when you pick your niche in terms of the problems you're trying to solve, which makes you more valuable for your client.”  — “If you're making genuine connections with the content you’re creating, it almost seems like there is going to be a time when you unexpectedly  gain a lot of traction.” Connect with Matt: Website: https://www.mattchia.cpa/ Twitter: https://twitter.com/mattchiacpa

Show Notes

*Want one piece of business strategy delivered daily to your inbox?*

Subscribe here: geraldinecarter.com/subscribe

Starting an accounting practice from scratch can be a challenging journey for any entrepreneur. 

One of the biggest challenges for a new CPA firm owner is finding a niche that aligns with one’s values and expertise.

Today I speak with Matt Chiappetta, a CFO turned CPA firm owner working with digital solopreneurs. 

Starting as a solopreneur just last year, Matt talks about how he found his niche and shares the steps he’s taking to build an audience.

Highlights:

— “You're a soloist and business operator, but that doesn't mean that you need to do everything by yourself all the time.”

— “I don't worry about getting bored in my niche because I feel like there's just so many different ways to serve my target market.”

— “If you don't like your niche, there's nothing preventing you from changing it.” 

— “You get an immense amount of clarity when you pick your niche in terms of the problems you're trying to solve, which makes you more valuable for your client.” 

— “If you're making genuine connections with the content you’re creating, it almost seems like there is going to be a time when you unexpectedly  gain a lot of traction.”

Connect with Matt:

Website: https://www.mattchia.cpa/

Twitter: https://twitter.com/mattchiacpa

What is Business Strategy for CPA's?

Business Strategy for CPAs: work less and make more. You know how to be an accountant – it’s running your business you need help with. With guests interviews and solo episodes, you will get business strategy every week to help you simplify your practice, get out of the compliance trap, get your time back, and command higher fees. Stop missing out on life: start working less while adding the next six figures of income. Business Strategy for CPA's is the show for you!