Attributed - A podcast by Dreamdata

B2B positioning is the art and science of defining how a business's product or service stands out in a competitive market.

We are sitting down with Anthony Pierri, co-founder of Fletch PMM to dive deep into the world of B2B positioning and explore the strategies that can make or break a B2B company's market presence.

The Good: We will discover the winning tactics that have helped companies achieve industry leadership.
The Bad: Learn about companies' common pitfalls and mistakes. From unclear messaging to targeting the wrong audience. Where companies go wrong and how to avoid these costly errors.
The Ugly: The horror stories of B2B positioning gone terribly wrong.

Follow Anthony on LinkedIn: https://www.linkedin.com/in/anthonypierri/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/


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What is Attributed - A podcast by Dreamdata?

Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.