1 00:00:27,981 --> 00:00:30,401 Hello everyone and welcome back to another episode. 2 00:00:30,401 --> 00:00:33,511 We are back in the studio for season three, episode 22. 3 00:00:34,211 --> 00:00:40,761 Now, last season, I recorded an episode called the Anti Anti Hustle. 4 00:00:41,411 --> 00:00:47,861 And it was, to date, still one of our most downloaded, most talked about episodes. 5 00:00:48,204 --> 00:00:51,154 It was a bit of a soapbox kind of episode, and you know what? 6 00:00:51,374 --> 00:00:55,054 I think we're gonna have another soapbox type episode. 7 00:00:55,274 --> 00:00:57,624 I actually did not plan on recording today. 8 00:00:57,984 --> 00:01:02,654 It was not a recording day, and I actually have about 50 things on a task list. 9 00:01:02,904 --> 00:01:04,054 More on that in a moment. 10 00:01:04,364 --> 00:01:10,075 But I felt so passionate about this topic that I actually went and was like, we're 11 00:01:10,075 --> 00:01:12,221 recording, set it all up and off we go. 12 00:01:12,451 --> 00:01:17,411 Because this is a topic I feel super passionate about. 13 00:01:18,001 --> 00:01:20,261 And I usually feel passionate about it, but there's a couple of things 14 00:01:20,261 --> 00:01:23,957 that have happened this week that just makes the passion burn in my 15 00:01:23,957 --> 00:01:25,457 belly a little more than usual. 16 00:01:25,487 --> 00:01:30,970 So, today, we're talking about just do the damn thing. 17 00:01:31,570 --> 00:01:33,380 And you're like, eh, I've heard it. 18 00:01:33,510 --> 00:01:36,300 But I really want to highlight a few things. 19 00:01:36,340 --> 00:01:39,540 I don't know if you've heard, there's this guy called Kanye West. 20 00:01:39,713 --> 00:01:41,203 You're like, oh, here we go. 21 00:01:41,651 --> 00:01:43,161 I am not a Kanye fan. 22 00:01:43,341 --> 00:01:44,331 I'm team Taylor. 23 00:01:44,521 --> 00:01:46,878 My daughter is a full blown Swiftie. 24 00:01:46,928 --> 00:01:49,348 I could be a bit of a Swifty if I was being honest. 25 00:01:49,648 --> 00:01:52,148 So immediately not a Kanye fan. 26 00:01:52,208 --> 00:01:55,821 But I want to highlight something that Kanye did, and it will play 27 00:01:55,821 --> 00:01:56,871 into the rest of what we're doing. 28 00:01:56,871 --> 00:02:01,301 But Kanye went and spent, I believe it was 7 million dollars 29 00:02:01,408 --> 00:02:02,558 on a Super Bowl commercial. 30 00:02:02,724 --> 00:02:06,426 He recorded it with less than perfect lighting on his cell phone. 31 00:02:06,426 --> 00:02:10,109 I think it's in his car and he didn't show it everywhere during the Super Bowl. 32 00:02:10,109 --> 00:02:11,499 So you're like, I watched Super Bowl, I didn't see it. 33 00:02:11,659 --> 00:02:13,289 Only certain regions saw the ad. 34 00:02:13,779 --> 00:02:17,614 $7, 000, 000 on a cell phone commercial. 35 00:02:17,974 --> 00:02:21,594 Now, I'm not going to tell you that you can't do amazing, 36 00:02:21,594 --> 00:02:23,334 amazing video with a cell phone. 37 00:02:23,530 --> 00:02:24,570 But this video. 38 00:02:24,674 --> 00:02:26,014 It's just a selfie video. 39 00:02:26,034 --> 00:02:27,224 Seven million dollars. 40 00:02:27,340 --> 00:02:31,390 He made nineteen million dollars from that video. 41 00:02:31,684 --> 00:02:32,844 And you're like, sure, sure, sure. 42 00:02:32,950 --> 00:02:33,730 Here's the thing. 43 00:02:33,830 --> 00:02:35,990 It can't if you don't do it. 44 00:02:36,084 --> 00:02:39,594 As I said, I'm not super pro Kanye, but, I saw this and I was like, Oh, 45 00:02:39,727 --> 00:02:42,257 it really reminded me of something else that happened this week. 46 00:02:42,397 --> 00:02:44,327 It's what started this whole, I'm super passionate about this 47 00:02:44,327 --> 00:02:45,567 topic and we have to dive into it. 48 00:02:45,867 --> 00:02:51,195 I guess, years ago, I had a person who I was following in the online space in 49 00:02:51,235 --> 00:02:53,706 almost kind of like a mentorship role. 50 00:02:53,796 --> 00:02:55,376 I connected with them in a Facebook group. 51 00:02:55,866 --> 00:03:01,606 And I was truly inspired by this person's confidence and their acumen 52 00:03:01,636 --> 00:03:02,664 and a bunch of different things. 53 00:03:02,954 --> 00:03:06,897 And many years ago, that person talked about having a podcast. 54 00:03:07,303 --> 00:03:10,175 And they were doing so many different things, but they 55 00:03:10,175 --> 00:03:11,405 talked about having a podcast. 56 00:03:11,578 --> 00:03:13,698 And that person may not know it, but it's one of the reasons that 57 00:03:13,698 --> 00:03:14,838 I decided to have a podcast. 58 00:03:14,908 --> 00:03:16,028 I was like, that sounds super cool. 59 00:03:16,438 --> 00:03:17,108 I could do that. 60 00:03:17,158 --> 00:03:19,338 And so, this podcast was born. 61 00:03:19,425 --> 00:03:22,485 Now, that person and I ended up turning into friends. 62 00:03:22,795 --> 00:03:24,495 And I talk to that person a lot. 63 00:03:25,345 --> 00:03:27,525 And I don't think she listens to the podcast, but if she does, don't 64 00:03:27,525 --> 00:03:28,525 worry, I'm not calling you out. 65 00:03:28,935 --> 00:03:29,715 But this is a thing. 66 00:03:29,715 --> 00:03:30,375 This was a moment. 67 00:03:30,405 --> 00:03:34,215 And so, she inspired me to have this podcast. 68 00:03:34,408 --> 00:03:35,698 Not because she said anything. 69 00:03:35,708 --> 00:03:38,588 Not because she said you should have a podcast. 70 00:03:38,648 --> 00:03:41,441 But because, she made it sound like a great idea when she 71 00:03:41,441 --> 00:03:42,611 talked about having a podcast. 72 00:03:42,821 --> 00:03:43,501 Two different things. 73 00:03:43,501 --> 00:03:45,171 Like, we don't exist in the same space. 74 00:03:45,191 --> 00:03:47,363 But, a lot of respect for this person nonetheless. 75 00:03:47,477 --> 00:03:51,077 Now we did take two very different routes to how we were going to do the podcast. 76 00:03:51,727 --> 00:03:56,635 I started with a podcast producer, but always planned 77 00:03:56,775 --> 00:03:59,395 to record episodes over time. 78 00:03:59,551 --> 00:04:02,861 I would record and submit and the producer would edit it and do all those kinds 79 00:04:02,861 --> 00:04:04,421 of things and then we would publish it. 80 00:04:04,588 --> 00:04:08,938 But I never intended to do the whole podcast season upfront. 81 00:04:09,145 --> 00:04:13,503 So this friend of mine, she also hired someone, but the intention 82 00:04:13,503 --> 00:04:17,323 was to record all of the episodes for the whole season in a couple 83 00:04:17,323 --> 00:04:19,293 of days and then kind of be done. 84 00:04:19,333 --> 00:04:23,370 It was more of a one and done kind of, plan all your episodes, 85 00:04:23,370 --> 00:04:24,480 record all your episodes. 86 00:04:24,520 --> 00:04:26,700 And then that project was kind of back on the shelf. 87 00:04:26,893 --> 00:04:28,813 This podcast is definitely a lot more progressive. 88 00:04:28,923 --> 00:04:31,353 Like right now, when I'm like, I'm super passionate about this 89 00:04:31,353 --> 00:04:33,173 topic, I need to record an episode. 90 00:04:33,513 --> 00:04:34,843 I'm turning the studio on and we're doing it now. 91 00:04:35,403 --> 00:04:36,123 Very different. 92 00:04:36,393 --> 00:04:37,073 Very different. 93 00:04:37,533 --> 00:04:39,786 So she paid a huge amount of money up front. 94 00:04:39,836 --> 00:04:42,473 I mean, in the whole scheme of things, I guess not a huge amount of money. 95 00:04:42,503 --> 00:04:47,815 But compared to my startup journey, she made a way bigger investment, and 96 00:04:47,815 --> 00:04:51,195 I was always like, "am I doing this right like you know I don't know," and 97 00:04:51,195 --> 00:04:54,955 so, here we are and we are wrapping up the third season and ironically 98 00:04:54,955 --> 00:04:56,255 I was just talking to this person. 99 00:04:56,305 --> 00:04:57,495 I'm going somewhere with the story. 100 00:04:57,673 --> 00:05:02,011 I was just talking to this person and we were chatting about the podcast. 101 00:05:02,431 --> 00:05:05,511 We're starting to line up guests for season four and we're going through 102 00:05:05,511 --> 00:05:10,926 a planning phase and someone asked me about podcast and how we rank and this 103 00:05:10,936 --> 00:05:13,765 and that they were interested in being on the podcast and they said, " you 104 00:05:13,765 --> 00:05:17,355 have to tell me what it says when you look it up on this specific directory" 105 00:05:17,805 --> 00:05:20,805 and I can't remember what the directory was called now, but, I had never heard 106 00:05:20,805 --> 00:05:25,858 of it and so I went and I looked and this was a super proud moment for me, 107 00:05:25,858 --> 00:05:31,685 it lists off like where you are ranked in different areas and different topics 108 00:05:31,685 --> 00:05:35,992 and that kind of thing and this podcast is in the top 10 percent globally. 109 00:05:36,153 --> 00:05:39,398 I'll be honest, that was a super cool moment for me. 110 00:05:39,398 --> 00:05:42,348 So side note, thank you to all of our listeners, it would 111 00:05:42,358 --> 00:05:43,568 not be possible without you. 112 00:05:43,657 --> 00:05:47,727 It has been an incredible journey and this episode really kind of highlights that. 113 00:05:47,774 --> 00:05:52,314 I was a little bit mind blown that this was even a thing, that 114 00:05:52,314 --> 00:05:55,204 our podcast had come so far. 115 00:05:55,204 --> 00:05:58,071 Here we are, getting close to the end of season three. 116 00:05:58,204 --> 00:06:03,014 Planning season four, top 10 percent globally of podcasts. 117 00:06:03,064 --> 00:06:04,604 I, like, this is like a crazy moment. 118 00:06:04,714 --> 00:06:06,074 And so now she and I are talking about this. 119 00:06:06,514 --> 00:06:07,854 Like I said, now we're friends. 120 00:06:08,084 --> 00:06:09,974 It was really like "holy cow. 121 00:06:10,104 --> 00:06:12,417 Can you believe how far this has come?" 122 00:06:12,607 --> 00:06:14,971 I was like shy, introverted, quiet. 123 00:06:15,281 --> 00:06:17,191 I always say, I just need a computer and a closet. 124 00:06:17,371 --> 00:06:18,011 I'm good. 125 00:06:18,431 --> 00:06:19,891 And now, this is where we're at. 126 00:06:19,921 --> 00:06:21,461 It was kind of that, like, holy crap. 127 00:06:21,541 --> 00:06:22,401 I was super pumped up. 128 00:06:22,421 --> 00:06:26,021 And she said, your podcast journey is so inspiring. 129 00:06:26,691 --> 00:06:31,881 She goes, I still haven't recorded a single episode of mine. 130 00:06:32,361 --> 00:06:35,771 And I was like, huh. 131 00:06:36,337 --> 00:06:39,357 She said, yeah, I paid them, and she and I have talked about it so many times. 132 00:06:39,430 --> 00:06:41,820 Talked about a plan, you know, oh, yeah, we're gonna do it, we're gonna do it. 133 00:06:41,820 --> 00:06:43,550 Yeah, yeah, yeah, and then it just doesn't go anywhere. 134 00:06:43,839 --> 00:06:45,049 Life gets in the way. 135 00:06:45,243 --> 00:06:47,964 But this is my soapbox episode for the season. 136 00:06:47,964 --> 00:06:49,804 I try not to have too many. 137 00:06:50,030 --> 00:06:53,840 But when it comes right down to it, life has gotten in the way of this podcast. 138 00:06:54,000 --> 00:06:58,120 And if you're a frequent listener, you'll know that last week's episode was late. 139 00:06:58,280 --> 00:07:02,094 We usually launch new episodes on Wednesdays, and the new episode 140 00:07:02,094 --> 00:07:03,384 did not come out on Wednesday. 141 00:07:03,384 --> 00:07:04,144 It was Thursday. 142 00:07:04,204 --> 00:07:07,114 It's been a really long time since we had an episode come 143 00:07:07,114 --> 00:07:08,504 out late, but you know what? 144 00:07:08,567 --> 00:07:11,427 It's been really, really busy. 145 00:07:11,548 --> 00:07:13,158 But I didn't let it get in the way. 146 00:07:13,368 --> 00:07:17,358 And there was a post floating around a while ago, and it was Alex Hormozi, 147 00:07:17,628 --> 00:07:22,754 and he was talking about the number of podcasts that don't go past I think 148 00:07:22,754 --> 00:07:24,134 it was six episodes or ten episodes. 149 00:07:24,624 --> 00:07:27,794 There was something basically that if you had done more than 20 podcast 150 00:07:27,794 --> 00:07:31,564 episodes, that you had like surpassed a certain percentage of people. 151 00:07:31,564 --> 00:07:32,894 It was like 95 percent of you. 152 00:07:32,894 --> 00:07:37,594 I don't remember the stat, but I remember thinking, "Holy crap, like we kept going." 153 00:07:37,634 --> 00:07:38,344 Here's the thing. 154 00:07:38,445 --> 00:07:40,695 The podcast is a labor of love, 100%. 155 00:07:41,285 --> 00:07:47,332 Because there is times where work, like right now, is super 156 00:07:47,332 --> 00:07:49,363 busy in the bookkeeping space. 157 00:07:49,403 --> 00:07:53,473 Our bookkeeping agency is going flat out. 158 00:07:53,607 --> 00:07:54,187 It's busy. 159 00:07:54,187 --> 00:07:54,927 There's work to do. 160 00:07:54,967 --> 00:07:56,027 There's kids to deal with. 161 00:07:56,037 --> 00:07:56,877 I've been sick. 162 00:07:56,967 --> 00:07:59,607 Life, vacations, sickness. 163 00:07:59,607 --> 00:08:02,217 There's times that you just don't feel like it. 164 00:08:02,607 --> 00:08:03,567 I mean, let's be honest. 165 00:08:03,607 --> 00:08:06,747 There is nothing in your business that every time you feel like doing, 166 00:08:06,747 --> 00:08:10,060 whether that is creating social media content, whether that's taking 167 00:08:10,060 --> 00:08:13,400 sales calls, whether that's having Zoom meetings, all of the things. 168 00:08:13,470 --> 00:08:16,690 And so, at the end of the day, you just have to do the damn thing. 169 00:08:16,757 --> 00:08:18,657 Because this isn't a cost thing. 170 00:08:18,760 --> 00:08:21,980 I look at it and I'm like, so we started really at the same time. 171 00:08:22,050 --> 00:08:26,300 She invested more money up front, and then life got in the way. 172 00:08:26,340 --> 00:08:28,964 And if you're listening, and you know who you are, I get it. 173 00:08:29,184 --> 00:08:32,154 Like, I do get it, and there are so many other things in my life 174 00:08:32,174 --> 00:08:35,725 where life has gotten in the way of life, but it wasn't the podcast. 175 00:08:36,205 --> 00:08:38,409 And I wanna say, do the damn thing. 176 00:08:38,508 --> 00:08:41,358 Don't come up with every reason why you can't, don't come up with 177 00:08:41,358 --> 00:08:42,528 every reason why you shouldn't. 178 00:08:42,738 --> 00:08:47,868 I mean, I go back and I look at all , you know, obviously we've like upgraded audio 179 00:08:47,868 --> 00:08:51,438 quality, we've upgraded video quality, we've done all of these different things. 180 00:08:51,438 --> 00:08:54,672 But like, it didn't start with lighting and the right mic. 181 00:08:55,452 --> 00:08:58,542 And the funny thing is, is I have bought several mics trying to buy 182 00:08:58,542 --> 00:08:59,987 the right mic up until this season. 183 00:09:00,647 --> 00:09:02,667 Why did I not buy the current setup? 184 00:09:02,677 --> 00:09:03,477 Because I didn't know. 185 00:09:04,157 --> 00:09:06,887 You don't know what you don't know, and sometimes you just have to just jump. 186 00:09:06,947 --> 00:09:12,157 Every amazing content creator out there, I think that amazing short 187 00:09:12,157 --> 00:09:15,837 form video content creators, that's not a skill that everyone has. 188 00:09:15,954 --> 00:09:20,024 But even those who are really great now weren't always great. 189 00:09:20,624 --> 00:09:22,994 If you go back, and a lot of them will hide their oldest 190 00:09:22,994 --> 00:09:26,194 stuff because they're like, ooh, cringey, like, I'm not doing that. 191 00:09:26,604 --> 00:09:31,264 There's a super talented video marketer that I have on my Facebook. 192 00:09:31,774 --> 00:09:34,564 I've had him for a long time, would love to work with him in the future, 193 00:09:34,574 --> 00:09:36,114 would love to have him on the podcast. 194 00:09:36,305 --> 00:09:38,025 He shared a video recently. 195 00:09:38,035 --> 00:09:40,045 He's like, this is my first video attempt. 196 00:09:40,045 --> 00:09:41,045 Ha ha ha. 197 00:09:41,225 --> 00:09:42,795 And it was only a few years ago. 198 00:09:42,925 --> 00:09:44,045 It was less than five years ago. 199 00:09:44,455 --> 00:09:48,135 And here's someone who's now, I would consider it an honor to work with. 200 00:09:48,175 --> 00:09:49,205 He's so talented. 201 00:09:49,585 --> 00:09:53,275 And it was like, less than five years ago, with the video, I was like, whew, man. 202 00:09:54,115 --> 00:09:54,835 Yikes. 203 00:09:55,269 --> 00:10:02,364 We grow and learn by doing, failing, learning and doing it again and 204 00:10:02,364 --> 00:10:04,194 failing has all different contexts. 205 00:10:04,353 --> 00:10:08,983 I think something has failed probably more often than some because I 206 00:10:08,993 --> 00:10:10,693 really want a certain result. 207 00:10:11,103 --> 00:10:15,597 And this studio is actually a perfect example of me trying to 208 00:10:15,607 --> 00:10:19,081 grow because, well, it's still not exactly the way I want it. 209 00:10:19,167 --> 00:10:21,347 It is so much better than it was before. 210 00:10:21,447 --> 00:10:23,018 And I just kept going. 211 00:10:23,328 --> 00:10:24,448 Was the lighting just right? 212 00:10:24,928 --> 00:10:27,898 No, it's still not quite right, but it's getting there. 213 00:10:28,788 --> 00:10:29,738 It's progress. 214 00:10:29,788 --> 00:10:30,728 It's learning. 215 00:10:31,128 --> 00:10:35,588 It's going through the steps, but you don't know until you do it. 216 00:10:35,848 --> 00:10:38,788 There's so many things and I've talked about it in past episodes, especially when 217 00:10:38,788 --> 00:10:44,072 it comes to training the team, where we train, we set up procedures, we train all 218 00:10:44,072 --> 00:10:47,485 of the things, we do all of the things, and then we have to battle test it. 219 00:10:47,875 --> 00:10:50,545 And sometimes it doesn't work. 220 00:10:50,898 --> 00:10:55,228 Last summer I went away on, like three days away with my family 221 00:10:55,278 --> 00:10:58,508 and the Friday was a work day. 222 00:10:59,118 --> 00:11:01,488 And it was the first time in a while that I had left. 223 00:11:01,645 --> 00:11:05,735 And, I made sure that, in my opinion, the team was ready. 224 00:11:05,878 --> 00:11:06,718 The team was not ready. 225 00:11:07,058 --> 00:11:10,128 Not ready for everything that they dealt with while I was gone. 226 00:11:10,332 --> 00:11:11,318 But, we recovered. 227 00:11:11,318 --> 00:11:12,348 We got back to business. 228 00:11:12,395 --> 00:11:15,910 We made sure that the next time, we were significantly more ready. 229 00:11:16,800 --> 00:11:19,810 Because the next time I traveled for a conference, I was leaving on a 230 00:11:19,810 --> 00:11:23,140 Thursday or Friday, I was like, okay, this time we actually have to be ready 231 00:11:23,140 --> 00:11:24,150 because I'm going to be in a plane. 232 00:11:24,750 --> 00:11:26,380 And, they have to be able to. 233 00:11:26,380 --> 00:11:31,880 And so, where we had holes, We filled them but we don't know where 234 00:11:31,880 --> 00:11:34,190 the holes are until we battle test. 235 00:11:34,280 --> 00:11:38,460 All of this to say, whether it's a podcast, whether it's creating 236 00:11:38,460 --> 00:11:44,076 videos on social media, whether it is taking a vacation, do the damn thing. 237 00:11:44,219 --> 00:11:47,086 I say this in jest, but, depending on your line of work, no one's 238 00:11:47,116 --> 00:11:48,866 going to die if you get it wrong. 239 00:11:49,084 --> 00:11:52,727 Yes, some things might not go great, and sometimes you'll have to deal 240 00:11:52,727 --> 00:11:54,817 with an unhappy something or someone. 241 00:11:55,447 --> 00:11:59,057 But at the end of the day, It's all part of the journey. 242 00:11:59,057 --> 00:12:00,027 It's part of the growth. 243 00:12:00,277 --> 00:12:03,167 Every business owner that can now take a vacation, took a 244 00:12:03,167 --> 00:12:04,677 vacation that it didn't go well. 245 00:12:04,860 --> 00:12:06,808 And they went, Ooh, well that wasn't great. 246 00:12:06,898 --> 00:12:08,208 I gotta change that again. 247 00:12:08,319 --> 00:12:11,578 I look at it and I think, I even had the idea to have a 248 00:12:11,578 --> 00:12:13,182 podcast because this person. 249 00:12:13,314 --> 00:12:18,318 My friend talked about having a podcast and now we just started and kept going 250 00:12:18,374 --> 00:12:22,074 and along the way, little inside behind the scenes, there have been certain guest 251 00:12:22,084 --> 00:12:26,181 episodes that we have recorded that have never aired, not because I don't value 252 00:12:26,181 --> 00:12:29,638 the person's time and that is usually the biggest struggle that I have is that 253 00:12:29,638 --> 00:12:35,163 someone took the time to record, but that the episode doesn't go in the place that 254 00:12:35,163 --> 00:12:39,909 I think provides value, or it doesn't offer insight in the right direction. 255 00:12:40,079 --> 00:12:42,569 And so we have a couple of episodes, and you know what, I do share 256 00:12:42,569 --> 00:12:45,093 those on YouTube, the episodes that don't make it on the podcast. 257 00:12:45,313 --> 00:12:48,033 They say hindsight is 20 20, there are episodes that I look back now and 258 00:12:48,126 --> 00:12:49,516 think, Ah, I probably wouldn't have. 259 00:12:49,629 --> 00:12:51,265 But, it's all part of the journey. 260 00:12:51,412 --> 00:12:54,993 We talk about this and I share this in a way because, had I not started with the 261 00:12:55,563 --> 00:12:57,293 podcast, we wouldn't be where we are. 262 00:12:57,763 --> 00:13:00,917 And so for that same person, who inspired me to even start, to 263 00:13:00,917 --> 00:13:04,257 then say, " Holy cow, like, look at that, like, that's incredible, 264 00:13:04,257 --> 00:13:07,467 like, way to go, because I still haven't even recorded an episode yet. 265 00:13:07,817 --> 00:13:11,325 And like, you've, like," That's one of those moments along the way 266 00:13:11,325 --> 00:13:14,625 where you really have to just take a stop, just take a moment and 267 00:13:14,625 --> 00:13:17,198 say, "holy cow, this is amazing." 268 00:13:17,828 --> 00:13:21,878 You know, our, our podcast team has changed over the seasons. 269 00:13:21,878 --> 00:13:24,255 Shout out to our new production team. 270 00:13:24,265 --> 00:13:25,525 They are incredible. 271 00:13:25,875 --> 00:13:29,735 Last week I was supposed to record and it just, you know, yeah, yeah, I'll do it. 272 00:13:29,735 --> 00:13:29,925 Yeah. 273 00:13:29,975 --> 00:13:30,855 Yeah, I'll do it. 274 00:13:31,105 --> 00:13:32,235 And she sent me a message. 275 00:13:32,235 --> 00:13:33,505 Hey, just checking in. 276 00:13:33,535 --> 00:13:35,195 I don't see a recording. 277 00:13:35,362 --> 00:13:37,852 And, I said, yeah, yeah, I'll, I'll get to it. 278 00:13:38,301 --> 00:13:38,961 I didn't. 279 00:13:39,531 --> 00:13:40,371 It was super late. 280 00:13:40,751 --> 00:13:45,679 And so, I get it to her and she goes through the editing and production and 281 00:13:45,679 --> 00:13:47,169 getting it all ready and this and that. 282 00:13:47,189 --> 00:13:50,879 And I tried not to stress about it because I thought, you know what? 283 00:13:51,649 --> 00:13:52,939 It doesn't happen very often. 284 00:13:53,539 --> 00:13:56,263 And we have an episode rollout every single week. 285 00:13:56,553 --> 00:13:59,333 It's usually this time of the year, it's busy time, tax season. 286 00:13:59,433 --> 00:14:02,303 Every last minute entrepreneur is like, "Hey, I need my books done." 287 00:14:02,893 --> 00:14:04,463 And I never want to say no. 288 00:14:04,493 --> 00:14:07,003 So we take everybody, yeah, of course, let's do it, let's do it. 289 00:14:07,383 --> 00:14:08,233 But, here we are. 290 00:14:08,456 --> 00:14:11,636 And so if we take a lesson from Kanye, which is not someone who I usually 291 00:14:11,636 --> 00:14:15,363 want to take that lesson from, but, I mean, Kanye has, in my opinion, 292 00:14:15,363 --> 00:14:21,456 a very inflated self view, but $7, 000, 000 on a cell phone video made 293 00:14:21,456 --> 00:14:26,082 $19, 000, 000 because he just did it. 294 00:14:26,370 --> 00:14:28,911 If we take a moment and really reflect and say, what is this 295 00:14:28,911 --> 00:14:30,501 something that I've been sitting on? 296 00:14:30,764 --> 00:14:33,524 Whether it's in your business or your life or whatever, what is it 297 00:14:33,544 --> 00:14:36,821 that you have been sitting on that you've been talking about doing? 298 00:14:36,956 --> 00:14:38,206 Record that episode. 299 00:14:38,370 --> 00:14:39,360 Do that video. 300 00:14:39,528 --> 00:14:43,276 Last year there was a trending, funny TikTok video going around. 301 00:14:43,398 --> 00:14:47,158 And I thought it was the coolest video and I had like my own 302 00:14:47,168 --> 00:14:48,828 little creative pin on it. 303 00:14:48,868 --> 00:14:51,038 I don't usually do like the trending kind of stuff. 304 00:14:51,038 --> 00:14:53,694 It's not really my jam, but, I wanted to do this one. 305 00:14:53,984 --> 00:14:55,084 it was a lesson. 306 00:14:55,264 --> 00:14:56,174 Oh my goodness. 307 00:14:56,264 --> 00:14:58,524 The people who do these kinds of videos. 308 00:14:58,809 --> 00:15:02,994 They're amazing, because I'm trying to get it recorded, and it took me so 309 00:15:02,994 --> 00:15:07,034 many takes that by the time I could get the transition right, my hair was 310 00:15:07,034 --> 00:15:10,164 like a mess, and I was like, kind of sweaty, and I was like, this is crazy. 311 00:15:10,297 --> 00:15:12,157 This is absolutely crazy. 312 00:15:12,480 --> 00:15:15,500 I had all the creative in my mind, and I had done the multiple 313 00:15:15,550 --> 00:15:17,960 takes, and we edited it all, and we shared it, and you know what? 314 00:15:18,368 --> 00:15:19,088 it was fine. 315 00:15:19,248 --> 00:15:22,802 It was cute, my daughter knew the trend, and she thought it was funny that I 316 00:15:22,812 --> 00:15:26,392 had done it, but, it's not my typical thing, but would I do all of that again? 317 00:15:26,582 --> 00:15:30,532 Maybe not, but am I glad that I did it, that I had the idea, and that although 318 00:15:30,532 --> 00:15:32,622 it was totally out of my comfort zone. 319 00:15:32,927 --> 00:15:33,527 I just did it. 320 00:15:33,527 --> 00:15:34,977 I just did the damn thing. 321 00:15:35,230 --> 00:15:36,320 Yes, I'm glad I did it. 322 00:15:36,363 --> 00:15:39,613 Not because I went viral or anything amazing happened with the video. 323 00:15:39,903 --> 00:15:42,985 But because, you know what, we have to do the things that teach us something. 324 00:15:43,405 --> 00:15:45,705 That we're willing to feel uncomfortable. 325 00:15:46,235 --> 00:15:49,947 I was working with a client recently and we were dealing with some photos. 326 00:15:50,314 --> 00:15:54,764 Not, like, they're not going to have ever done like a brand photo shoot. 327 00:15:54,814 --> 00:15:59,074 And so when I suggested, now I really believe in brand photo shoots. 328 00:15:59,114 --> 00:16:02,214 If you follow us anywhere on social media, you know that I have worked 329 00:16:02,214 --> 00:16:05,804 with the same brand photographer my entire online business career. 330 00:16:06,194 --> 00:16:09,014 And, we actually did an episode earlier in the season called 331 00:16:09,024 --> 00:16:11,204 Beyond Basic Branding Brilliance. 332 00:16:11,284 --> 00:16:14,144 So, if you've been following along, you know that I'm a huge Steph fan. 333 00:16:14,424 --> 00:16:18,364 Now, these clients were not ready to do something like that. 334 00:16:18,954 --> 00:16:22,064 They, at this point, were just, not ready to take that big step. 335 00:16:22,144 --> 00:16:25,371 But, I was able to convince them that, hey, I'm not a photographer. 336 00:16:25,791 --> 00:16:29,996 But I could help them just get a couple of shots for some of their marketing 337 00:16:29,996 --> 00:16:31,156 materials that had the right light. 338 00:16:31,176 --> 00:16:33,346 They had sent some photos and the lighting was not great and, 339 00:16:33,396 --> 00:16:34,486 the pictures were super blurry. 340 00:16:34,556 --> 00:16:36,646 And they were so nervous when they arrived. 341 00:16:36,646 --> 00:16:37,636 They were so uncomfortable. 342 00:16:37,636 --> 00:16:39,834 But I was so impressed that they still showed up. 343 00:16:39,997 --> 00:16:40,977 They did it together. 344 00:16:41,113 --> 00:16:42,433 We all had some laughs. 345 00:16:42,563 --> 00:16:43,823 They showed up very early in the day. 346 00:16:44,173 --> 00:16:46,143 We were, like, in and out in 15 minutes. 347 00:16:46,333 --> 00:16:47,293 We had a couple laughs. 348 00:16:47,303 --> 00:16:49,003 I managed to spill coffee all over myself. 349 00:16:49,079 --> 00:16:50,029 And the pictures are great. 350 00:16:50,059 --> 00:16:51,529 Because we had a couple laughs. 351 00:16:51,579 --> 00:16:54,059 At the time the guys were like, I can't believe we're doing this. 352 00:16:54,059 --> 00:16:54,959 Like this is crazy. 353 00:16:54,989 --> 00:16:59,439 But again, sometimes you just have to be willing to show up and do the damn thing. 354 00:16:59,449 --> 00:17:03,079 Now they have great pictures in some of their new marketing material. 355 00:17:03,459 --> 00:17:04,769 We had a little laugh and you know what? 356 00:17:05,056 --> 00:17:07,286 They will be less nervous next time. 357 00:17:07,576 --> 00:17:10,879 But I want to share something else that happened to me last year, as 358 00:17:10,879 --> 00:17:13,939 we were talking about, I'm super passionate about brand photography, 359 00:17:14,049 --> 00:17:16,583 and I adore my brand photographer. 360 00:17:16,729 --> 00:17:18,539 I will link her in the show notes. 361 00:17:18,619 --> 00:17:20,759 I will link her in the podcast description. 362 00:17:20,859 --> 00:17:24,159 If you ever have the opportunity to have a photo shoot with her, 363 00:17:24,169 --> 00:17:25,309 she is absolutely incredible. 364 00:17:25,349 --> 00:17:26,379 I can't say enough good things. 365 00:17:26,456 --> 00:17:29,999 But I was actually traveling, and I was going to be connecting with someone, that 366 00:17:29,999 --> 00:17:34,192 I was in a business partnership with, for a project, and we were traveling, 367 00:17:34,222 --> 00:17:37,242 and we normally are online, and I said, you know, while we're together, we 368 00:17:37,242 --> 00:17:40,022 should get some photos done, because, as I said, I'm super passionate about it. 369 00:17:40,167 --> 00:17:44,242 Now, I struggled looking at photographers, because I know I'm so spoiled with mine, 370 00:17:44,882 --> 00:17:46,682 and I looked, and I looked, and I looked. 371 00:17:46,998 --> 00:17:49,708 And in the end, the person I was connecting with, the partner on the 372 00:17:49,708 --> 00:17:53,275 project, she found a photographer, and we looked at her stuff, I 373 00:17:53,275 --> 00:17:55,828 know I'm spoiled, it wasn't love. 374 00:17:55,828 --> 00:17:57,428 They were pretty good, and I was super happy with it. 375 00:17:57,788 --> 00:18:01,986 But I went into that session with the same confidence, because I don't get 376 00:18:01,986 --> 00:18:03,626 nervous for my own brand sessions anymore. 377 00:18:03,656 --> 00:18:07,406 I look so forward to them, which I know, absolutely crazy. 378 00:18:07,586 --> 00:18:08,436 Four times a year. 379 00:18:08,556 --> 00:18:09,426 It's a super fun day. 380 00:18:09,426 --> 00:18:10,926 We have a great time. 381 00:18:11,073 --> 00:18:13,889 And so I went into this with that same kind of like, Oh, 382 00:18:13,889 --> 00:18:14,929 this is going to be great. 383 00:18:15,179 --> 00:18:19,169 And I got the photos back and almost every bit of confidence that I had 384 00:18:19,169 --> 00:18:22,599 acquired over like two years of doing brand photo shoots was gone. 385 00:18:22,725 --> 00:18:25,515 And I had felt like the shoot had gone pretty well, but when I 386 00:18:25,515 --> 00:18:27,493 got back, it wasn't what I was. 387 00:18:27,691 --> 00:18:34,056 And so, this most recent time that we had our brand photo shoot back with Steph. 388 00:18:34,128 --> 00:18:36,208 Now, I would have just had the photos with Steph, but we were 389 00:18:36,208 --> 00:18:37,388 flying across the continent. 390 00:18:37,398 --> 00:18:38,655 So, that wasn't an option. 391 00:18:38,828 --> 00:18:41,116 But, my next photo, I was a little nervous. 392 00:18:41,116 --> 00:18:44,896 I said to her, I feel like everything we built up in confidence over 393 00:18:44,946 --> 00:18:47,122 years was gone in just a moment. 394 00:18:47,162 --> 00:18:49,186 I actually almost canceled that shoot. 395 00:18:49,186 --> 00:18:50,659 I was not having a great week. 396 00:18:50,659 --> 00:18:51,989 Stars were not aligning. 397 00:18:52,049 --> 00:18:54,399 It was the same week as the podcast being late. 398 00:18:54,399 --> 00:18:56,389 Just because there was absolute chaos. 399 00:18:56,389 --> 00:19:00,225 If it could be extra time with my husband, my kids, my business. 400 00:19:00,295 --> 00:19:03,175 Everything was just, absolute chaos. 401 00:19:03,465 --> 00:19:04,855 I almost canceled the shoot. 402 00:19:04,945 --> 00:19:06,629 And I thought, no, I'm going. 403 00:19:06,663 --> 00:19:10,973 And I actually thought, for that moment, there was one shoot I did with her. 404 00:19:11,115 --> 00:19:13,915 And I was having the worst day and I was like, I'm going, I'm going. 405 00:19:13,915 --> 00:19:16,365 But, when I got there, I literally could have almost cried. 406 00:19:16,375 --> 00:19:18,885 At this point, I have no idea what I was so upset about. 407 00:19:18,885 --> 00:19:20,025 I'm not usually that type. 408 00:19:20,168 --> 00:19:23,558 But, regardless, I got there and we sat there and we chatted for a little bit. 409 00:19:24,063 --> 00:19:26,453 And she said, do you want to just walk and take a few pictures, or 410 00:19:26,453 --> 00:19:27,553 are we just going to reschedule? 411 00:19:27,553 --> 00:19:29,193 After we'd kind of been chatting for a little bit. 412 00:19:29,193 --> 00:19:31,597 And I said, no, we're here, let's just do it. 413 00:19:31,597 --> 00:19:34,507 And those are some of my most favorite photos. 414 00:19:34,656 --> 00:19:37,506 Like I said, my photographer is literally the best. 415 00:19:37,656 --> 00:19:39,006 You can't have her, but you can borrow her. 416 00:19:40,065 --> 00:19:44,844 Although I was nervous, and I felt like my confidence had been rattled, I decided, 417 00:19:44,854 --> 00:19:49,259 nope, I remember that other time where I ended up so happy with it, so we did it. 418 00:19:49,259 --> 00:19:50,884 And I went and we did the shoot last week. 419 00:19:51,074 --> 00:19:52,737 And had the greatest time. 420 00:19:52,851 --> 00:19:54,501 Some incredible photos. 421 00:19:54,575 --> 00:19:57,025 And she said to me, after she sends me the gallery. 422 00:19:57,025 --> 00:19:58,915 And I was like, oh, thank you so much, these are great. 423 00:19:58,945 --> 00:20:02,125 And she says, have we restored your confidence in the process? 424 00:20:02,292 --> 00:20:03,652 And it was the way she said it. 425 00:20:03,782 --> 00:20:06,772 Have we restored your confidence in the process? 426 00:20:06,980 --> 00:20:12,443 Not in photos, like, the process, and the words were so powerful to me, and 427 00:20:12,443 --> 00:20:16,900 they really tied into what we're talking about today, in that it is all a process. 428 00:20:16,943 --> 00:20:20,898 I remember my very first photo shoot with her, I was so freaking nervous. 429 00:20:20,958 --> 00:20:24,296 We talked about it on our episode that we recorded earlier this season and I 430 00:20:24,296 --> 00:20:29,160 was so nervous and then slowly we get a little more confident and a little more 431 00:20:29,160 --> 00:20:32,181 confident to the point where now I feel pretty good going to a session with her 432 00:20:32,181 --> 00:20:34,948 and I had a session with someone else that did things a little differently. 433 00:20:35,249 --> 00:20:35,869 Not wrong. 434 00:20:36,148 --> 00:20:36,718 Not bad. 435 00:20:36,859 --> 00:20:37,609 Very successful photographer. 436 00:20:38,248 --> 00:20:40,778 But not, I don't even know what to, I don't even know how to describe it. 437 00:20:40,778 --> 00:20:42,328 Rattled the confidence. 438 00:20:42,328 --> 00:20:45,678 And I thought, what if I, instead of having the person who built 439 00:20:45,678 --> 00:20:47,560 the confidence, and made it fun. 440 00:20:47,560 --> 00:20:49,200 What if I had a person like the other? 441 00:20:49,338 --> 00:20:50,998 The whole time, I would have stopped doing it. 442 00:20:51,070 --> 00:20:55,849 And so, that's the lesson in it's a process, it's a journey, keep going, 443 00:20:56,239 --> 00:20:58,918 do the damn thing, but it's your thing. 444 00:20:59,017 --> 00:21:01,407 So if you don't like the way something feels, you don't like the 445 00:21:01,407 --> 00:21:03,027 way something is going, change it. 446 00:21:03,121 --> 00:21:03,971 Don't stop. 447 00:21:03,971 --> 00:21:05,672 It's not an excuse to stop. 448 00:21:05,672 --> 00:21:09,462 We come up with these reasons, I can't do it because it's uncomfortable, I can't do 449 00:21:09,462 --> 00:21:12,444 it because I didn't like it, I can't do, It doesn't mean you have to stop, it means 450 00:21:12,444 --> 00:21:14,604 you have to change something about it. 451 00:21:15,084 --> 00:21:16,704 Go back to, what I know works for me. 452 00:21:16,798 --> 00:21:18,344 We're back on, everything's great, life is good. 453 00:21:18,508 --> 00:21:23,144 I can't emphasize enough that had I never done it in the first place, I never 454 00:21:23,144 --> 00:21:24,712 would have realized that I liked it. 455 00:21:24,712 --> 00:21:27,042 Brand photos, podcasting. 456 00:21:27,118 --> 00:21:29,343 YouTube, speaking on a stage. 457 00:21:29,343 --> 00:21:32,135 Had I never done it, I never would have realized I liked it. 458 00:21:32,175 --> 00:21:35,015 I never would have realized that we can share this podcast 459 00:21:35,042 --> 00:21:37,118 and be doing amazing things. 460 00:21:37,305 --> 00:21:40,225 So thank you for being a part of the podcasting journey. 461 00:21:40,225 --> 00:21:42,595 Thank you for being here and listening week after week. 462 00:21:42,885 --> 00:21:44,235 Our listenership keeps growing. 463 00:21:44,346 --> 00:21:48,526 If this podcast has resonated with you along the way, we are really working 464 00:21:48,586 --> 00:21:53,176 on gathering reviews to help the podcast continue to grow as we wind 465 00:21:53,216 --> 00:21:55,256 up Season 3 and get into Season 4. 466 00:21:55,376 --> 00:21:57,924 Season 4, we have some great things, amazing things planned. 467 00:21:58,097 --> 00:22:00,027 Reviews really do help the show grow. 468 00:22:00,197 --> 00:22:03,460 So, people often say You talk about leaving reviews for the podcast, 469 00:22:03,470 --> 00:22:05,140 but how do you actually do that? 470 00:22:05,440 --> 00:22:10,360 So, podcast reviews are best left on the Apple Podcast app. 471 00:22:10,360 --> 00:22:12,840 So it's the purple app if you have an Apple iPhone. 472 00:22:12,954 --> 00:22:16,224 You can go there, you can leave a review for the podcast. 473 00:22:16,614 --> 00:22:19,364 Written reviews really help, but 5 star reviews are also just great. 474 00:22:19,504 --> 00:22:20,414 We'll take the stars. 475 00:22:20,490 --> 00:22:23,574 You can also leave 5 star reviews on Spotify as well. 476 00:22:23,667 --> 00:22:25,707 That can really help the show continue to grow. 477 00:22:25,747 --> 00:22:26,237 And you know what? 478 00:22:26,267 --> 00:22:32,600 At one point it really starts to just feel like this podcast has grown so much, 479 00:22:32,650 --> 00:22:34,010 but we're really just getting started. 480 00:22:34,020 --> 00:22:36,760 And that is really the magic of the process. 481 00:22:37,014 --> 00:22:41,337 Do the damn thing, start, fail, grow and repeat. 482 00:22:41,634 --> 00:22:45,070 It is and has been an incredible journey and we'll continue to do so. 483 00:22:45,167 --> 00:22:48,260 Next week we have a very special guest in the studio.