Brands That Podcast

ProfitWell is a SaaS company that helps subscription companies reduce churn, optimize pricing, and grow subscription business. They've been super successful, and content marketing is the core of their marketing strategy.

They started with written content, and are now running multiple podcasts, a video show, and looking to more in the future. What's more, they've managed to put out all this branded content with a relatively small team.

In this episode, Patrick Campbell (founder and CEO) shares insights on how they think about content, ROI, podcasting, and more. A lot of this episode focuses on the power of building your brand through content, and how ultimately, everyone will need to think of their team as a content publishing team first, and a "marketing" team second.

Show Notes

ProfitWell is a SaaS company that helps subscription companies reduce churn, optimize pricing, and grow subscription business. They've been super successful, and content marketing is the core of their marketing strategy. They started with written content, and are now running multiple podcasts, a video show, and looking to more in the future. What's more, they've managed to put out all this branded content with a relatively small team. In this episode, Patrick Campbell (founder and CEO) shares insights on how they think about content, ROI, podcasting, and more. A lot of this episode focuses on the power of building your brand through content, and how ultimately, everyone will need to think of their team as a content publishing team first, and a "marketing" team second.

What is Brands That Podcast?

Brands That Podcast is the only podcast in the world sharing case studies, interviews, and stories of how companies are using podcasting (in all of its forms) to grow.

If you’re a Founder, CEO, CMO, or VP of Marketing of a brand looking to grow, or you run marketing, PR, or internal communications for those brands...this podcast is your secret weapon.

We’ll be showing you how to leverage podcast advertising, branded podcast production, podcast guest appearances, and private podcasts (for your internal teams).

Audio is the next platform of consumer attention, and it’s still extremely early days. Your brand has a once-in-a-lifetime opportunity right now to jump into this channel, and we’ll show you how to do it.