The Psychological Failure of New Coke

It's one of the biggest fails in business history — New Coke.

You might think you know the story. A classic brand foolishly replaces its classic product, and customers rebel.

But contrary to popular belief, New Coke was a great idea and a great product - even if it was a huge marketing disaster.

It's all down some common psychology traps that Coke fell into (and you could, too).

Join me today as I unpack the psychology and behavioral science behind NEW COKE's failure - what you can learn from its missteps, how you can avoid its biggest psychological mistakes.

Show Notes

Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)."

Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023)

✅Join my free newsletter

✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"

✅Learn more about Choice Hacking's consulting arm and how we can help you grow you business  this year

INSTAGRAM/TWITTER/LINKEDIN: @choicehacking

//SOURCES: Choice Hacking, The Psychological Failure of New Coke

★ Support this podcast ★

What is Choice Hacking: The Marketing Psychology Podcast?

This is THE podcast for marketers, product designers, business owners, consultants, and coaches who want to sell smarter using the power of buyer psychology and behavioral science.

If you're tired of chasing algorithms, trends, and tactics that fizzle and want a deeper understanding of why people buy, Choice Hacking will help you build a business rooted in what makes *your* buyers tick.

Hosted by marketing psychology expert Jennifer Clinehens MS/MBA (who's worked with brands like McDonald’s, Adidas, Microsoft, T-Mobile, Starbucks, and more), the show breaks down how the world’s biggest brands use marketing psychology to drive action…

And how you can apply the same insights, even without a Fortune 500 budget.

Expect bite-sized (<15 minutes), story-driven episodes packed with counterintuitive marketing insight and fascinating case studies to help you turn strangers into believers and believers into buyers (who come back again and again).

Whether you're a seasoned CEO, corporate leader, entrepreneur or a solo business owner….

This podcast will change the way you think about marketing and business forever.

“No exaggeration; your podcast is the best-produced marketing podcast I’ve ever listened to.” - a happy Choice Hacking listener