WEBVTT

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Matt Abrahams: The best way to
connect and truly communicate

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is to be curious and respectful.

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My name's Matt Abrahams and I
teach strategic communication at

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Stanford Graduate School of Business.

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Welcome to Think Fast
Talk Smart, the podcast.

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Today I'm really excited to
speak with Fareed Zakaria.

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Fareed is the host of CNN's
flagship International Affairs

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Program, Fareed Zakaria GPS.

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And he's a weekly columnist
for The Washington Post.

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He specializes in translating complex
geopolitical trends for a broad audience.

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His insightful book, Age of
Revolutions, is out now in paperback.

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Welcome, Fareed.

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I have benefited so much from what you
do on television and in your writing.

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Thanks so much for being here.

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Fareed Zakaria: It's
a pleasure to do this.

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Matt Abrahams: Shall we get started?

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Fareed Zakaria: Absolutely.

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Matt Abrahams: You argue we're living
in one of the most revolutionary

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periods in all of history.

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What specific forces are
leading you to make this claim?

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Fareed Zakaria: So if you look at the
base of change, particularly along

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the kind of key drivers that have
tended to produce this kind of sense

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of society being upended, they tend to
be technology in the first instance.

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Almost always, you know, in my book the
Age of Revolutions, I talk about how

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starting with the Dutch and the invention
of the kind of technology that allowed

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the Netherlands to become rich, you know,
this was water management, then financial

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management, they created the first joint
stock companies, the first stock exchange.

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Then transportation equipment, they invent
tour ships that can go around the world.

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It produces a huge set of revolutions.

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If you think about the information
revolution, this really is the mother

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of all revolutions at some level
because you are almost replacing,

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or at least replacing in central
importance, the material economy and

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supplanting it with a digital economy.

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And now with AI, that
becomes even more true.

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The second is globalization, which is, we
have seen an explosion of globalization

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on a scale, in the last 30 or 40 years,
on a scale like nothing we've seen before.

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To put it in simple context,
globalization, you know, the rest of

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the world joining in the kind of western
open market system, 1950s and 60's, you

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had Japan joining, 80 million people.

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South Korea, 40 million people, Malaysia,
maybe Singapore, Hong Kong, 5, 10 million.

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Between 1985 and 1995, roughly,
China, India, most of Latin America,

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Indonesia, you talk about 3 and
a half, 4 billion people joining

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the open world trading system.

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So that shock, but then the other
one, which people don't think about

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enough is we have gone through enormous
cultural change in the last 40 years.

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Think about the role of immigrants
in society, in western societies.

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And another point I'm trying
to make is that this is all

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happening at the same time.

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So when you put that all
together, this does feel like

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the mother of all revolutions.

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Matt Abrahams: It's amazing how much
has happened, and how much has happened

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in a relatively short amount of time.

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In an age where we're in the midst
of this information revolution, and

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information is infinite, and algorithms
influence who sees and hears our

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messages, I'm curious to get your opinion.

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Do facts still matter or has
communication just become purely

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about identity and emotion?

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Fareed Zakaria: It's become much more
about identity and emotion because

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of the disaggregation of channels.

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I think the fundamental technological
shift here, which is driving all

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this, is that there used to be
centralized modes of communication.

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You know, think about radio's
a one to many broadcast system.

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That's why in the old days when they'd
have a coup, you would try to take over

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the presidential palace and you tried
to take over the radio station, 'cause

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you wanted the source of political power
and the source of information power.

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Then you went to the TV station
and the presidential palace.

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Today in a networked many to
many broadcast system, there

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is no node to take over.

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There's no hierarchy of information,
and in that situation, you are

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going to see a much greater degree
of contested facts, contested

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narratives, and things like that.

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It's very disconcerting because it does
mean, as you're suggesting, a kind of

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post-fact or post-truth environment.

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But it is where we are, and that
means that you try hard to make

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your case as forcefully as you can.

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You can't rely on authority anymore to
say, trust me, this is what happened.

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You are gonna have to show the receipts.

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Matt Abrahams: You know, if you were
to give people advice on how to talk

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smart in an environment where all
the incentives are to speak loudly,

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what would you tell people to do?

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Fareed Zakaria: The first thing you
try to do if you're trying to genuinely

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persuade people, as opposed to preach
to the converted, which is what I would

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argue, 90% of what passes for political
discourse on television and even beyond

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television, social media for sure.

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The first thing you've gotta do is
you've gotta try and make the case

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as plainly, and I don't wanna say
unemotionally, but in a way that

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does not rely on demonizing somebody.

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You are trying to present the facts
and you're trying to say, this

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is what the landscape looks like.

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Now, here's why I think what I do.

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So you're not doing, you're not,
there's not a lot of ad hominem.

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There's not a lot of name calling.

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There's not a lot of screaming,
because otherwise you're turning

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off a whole bunch of people.

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The second thing I think you have to
do is you have to marshal the facts.

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When I say the receipts, you have
to have real evidence, real data,

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so that people can see that you are
coming to your conclusions from an

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honest place of analysis, rather than
a preconceived place of this is my

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team and I'm rooting for my team.

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And the third, and this may sound like
it's contradictory to the second, you

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have to be able to establish a connection,
almost an emotional connection, with

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the person reading you, viewing you.

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And what I mean by that is you
have to establish trust and you

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can do it in different ways.

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One way is to not demean the other side.

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Do it in a way that says, look,
I'm trying to be as honest

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and honorable as I can here.

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This is the situation as I see
it, it seems to me we're going

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down a bad path and here's why.

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So if you do those three things, you are
likely to help, the way I think about it

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is lead somebody down a series of steps.

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Now, they may not get to the place you
want them to get to, but at least they've

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gone down those steps and they've seen
that you're trying to go down those

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steps honorably and reasonably and
fairly, and then they may back away.

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Matt Abrahams: What I heard you
say is that it starts with respect.

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You don't start with
challenging and vitriol.

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You then provide the facts and
then connect in a way that's

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genuine, authentic, and that's
how you can foster understanding,

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which is different from agreement.

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I think that gets conflated a lot
where we see understanding and

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agreement being the same thing.

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As somebody who does both writing and
video camera work, many people are finding

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themselves having to be on air more.

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I mean, much of our
communication now is visual.

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If you're a leader in an organization,
you have to have a camera presence.

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What have you noticed has helped
you be successful in making that

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transition from writing and speaking
in meetings, into being on camera, in

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a way that we all could benefit from
some of the advice that you've learned?

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Fareed Zakaria: What I am struck by is
visual media is actually quite, it's

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the opposite of what most people think.

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It selects for a lot of things,
but one of them is intelligence.

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Think about it this way.

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If you have an article that you're
reading in a long magazine, say

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The Atlantic or The New York Review
of Books, or the Harvard Business

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Review, it's not quite that long.

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They can often meander.

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They can often be parenthetical.

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You can't do that on visual.

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People will stop, they'll click
off, they'll switch the channel.

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They'll stop watching the YouTube video.

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You have to stay focused.

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You have to be linear.

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There has to be a narrative.

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You have to be saying something important.

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You can't be doing a
lot of throat clearing.

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So that I think I'm just, I happen
to be good at because that's my

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way of thinking and talking anyway.

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And I tend to think that
it's also that I am myself.

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I don't put on airs.

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I don't try to speak in a very fancy way.

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I, if you watch my show compared to,
let's say you pull up a broadcast from

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Peter Jennings or Tom Brokaw, old anchors
of 20 years ago, they would speak in

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these perfect clipped sentences with
a, usually a low Midwestern baritone.

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And I don't talk like that.

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I talk the way I would
talk to you normally.

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I also will have an
occasional, um, in there.

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I think that conveys to the viewer, this
is a real human being and you're getting

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him talking the way he normally talks.

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I, I tend to think that's an advantage.

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It's maybe partly I say that because
I don't think I could pull off this

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sustained staying in that anchorman
mode, but I do think it's an advantage.

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Matt Abrahams: So I'm hearing concision
and authenticity are really important,

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and the visual medium is not as forgiving.

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And these are skills that you can
learn and you have to practice,

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and yet it's becoming more and
more relevant and important.

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I want to tie in some of your
work on revolutions to things that

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we think a lot about, which is
entrepreneurship and disruption.

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Many of the revolutions you described
started with radical ideas that

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eventually became mainstream.

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Are there lessons we can learn that
can help entrepreneurs and activists

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take their disruptive ideas and
make them more generally acceptable?

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Fareed Zakaria: I think that more than
anything else, the ones that seem to

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succeed have two elements to them.

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One is luck.

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I will be totally honest with you,
and I think anyone who doesn't

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admit this is just being silly.

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You know, you get the right
time at the right place.

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The timing worked.

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Other factors came together
to make something happen.

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But the second is a certain kind of
determination, a certain doggedness.

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You, you can't get too disheartened when
you're trying to do something and you have

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to be willing to ride the ups and downs.

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The way I think about it is so many of
the people who I've seen who've been

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successful entrepreneurs, the, the company
that worked was their third company.

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They were determined to find something
that works and you adjust and say,

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okay, the market doesn't want this,
or the consumer doesn't want that,

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but you are going to do something.

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You're going to make it work
in some way or the other.

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Matt Abrahams: So it's determination
and taking advantage of the

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situation that is around you.

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Fareed Zakaria: Maybe the thing about
luck is to recognize when fortune

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is favoring you and ride the wave.

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And that does take skill and that does
take, you need to be prepared, you

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need to work hard, and you need to ride
the wave when you see the wave coming.

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And the other side to it is recognize
when you are against the wave.

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I remember having this fascinating
conversation with George Soros once.

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And he said, you and I do the same thing.

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We look at the world
and try to analyze it.

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The difference is I put my money where
my mouth is and you don't have to.

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I said, okay, given that, what
do you think are the differences

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in the way we approach it?

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And he said, I'll tell you I think
one of the principle differences.

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People who are intellectuals get very
wedded to their ideas and they're

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very wedded to their theories and
they're slow to notice that the

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world is disconfirming your idea.

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He said, if I see that the market
is telling me I'm wrong, I will

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sometimes wait, but it's very
expensive to wait and so you really

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need to take in that feedback that the
market is telling you you're wrong.

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And there are times when I have made
a bet and the market is telling me

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I'm wrong, and I'll bet against myself
twice as hard on the opposite side of

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that bet because I've realized that
the market is right and I'm wrong.

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And intellectuals tend to be way too
stubborn in holding onto their theories.

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And you know this from being at a
university, 'cause people in a way

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get famous for their theory, right?

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Matt Abrahams: I think that's
a really valuable point.

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In addition to tenacity and recognizing,
and being able to observe the patterns

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to decide what decisions to make, we need
to be willing to let go and cut bait.

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And that's so hard.

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There's so many things
that conspire against that.

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I'm gonna be very curious to
hear your thoughts on this.

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I and a fellow colleague at the
GSB, Rachel Konrad, have become very

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concerned about how teens communicate
and the challenges that they have.

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I'm sure you've seen the same
decline that I have, that critical

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thinking, interpersonal communication
among teens has really taken a hit.

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Do you have thoughts on what parents,
teachers, communities can do to

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help adolescents communicate better?

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Fareed Zakaria: I do.

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I hate to be clichéd about this,
but I do think that Jonathan Haidt

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is dead on when he talks about the
effects of phones and social media,

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and it's the combination of the two,
I think, and I have personal examples.

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I've seen this with my kids, and in one
case, one of my kids put aside their

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smartphone for two years, they only had
a flip phone and it totally transformed

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the way in which they had the ability to
connect and think and savor life almost.

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I think that the thing about a
smartphone, which is like a supercomputer

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in your pocket, is it creates a
certain kind of learned autism.

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What I mean by that, say when
you and I were younger, we were

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in a awkward social situation.

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We're at a cocktail party, school mixer,
you have to make your way around, right?

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Like you have to figure out what to do.

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You find somebody you can talk
to, you look around sheepishly and

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hope that you catch somebody's eye.

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You are engaged in social interaction.

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Today, you know what happens.

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The minute somebody feels socially
awkward, take out their phone.

00:13:42.915 --> 00:13:46.095
And they're on their phone and
they're now looking at Instagram or

00:13:46.095 --> 00:13:47.385
they're connecting with some friends.

00:13:47.385 --> 00:13:48.915
But those are people that already know.

00:13:49.245 --> 00:13:53.925
You're not engaging in the hard
work of social interaction, which

00:13:53.925 --> 00:13:55.365
is with the people you don't know.

00:13:55.695 --> 00:13:57.795
Breaking the ice, finding a way in.

00:13:58.085 --> 00:14:01.995
Similarly, if you're listening to a
lecture, the minute it gets boring

00:14:01.995 --> 00:14:03.255
for you, you take out your phone.

00:14:03.630 --> 00:14:06.570
You're not asking yourself, okay,
is there something interesting here?

00:14:06.570 --> 00:14:08.100
Is there something I can connect with?

00:14:08.100 --> 00:14:08.940
Is there, no.

00:14:08.940 --> 00:14:11.010
So that's what I mean by
the learned autism, right?

00:14:11.010 --> 00:14:13.200
Like it, you immediately
retreat to yourself.

00:14:13.560 --> 00:14:16.740
And the supercomputer in your
pocket allows you to retreat to

00:14:16.740 --> 00:14:21.180
yourself so quickly that you lose
the muscles of doing those other

00:14:21.180 --> 00:14:22.560
things that you should be doing.

00:14:22.980 --> 00:14:24.630
I think that's most of it.

00:14:24.990 --> 00:14:29.520
I do not believe that kids today
are stupid or, they're good, they're

00:14:29.520 --> 00:14:32.640
hardworking, they have good morals,
they have good ethics, but I think

00:14:32.640 --> 00:14:37.459
we have given them the biggest
temptation you could ever imagine.

00:14:37.970 --> 00:14:42.040
Imagine if you and I were trying to
study in the old days, and you were

00:14:42.040 --> 00:14:46.545
given a machine on which you were
told, you can watch every movie that

00:14:46.545 --> 00:14:51.165
has ever been made, every song that
has ever been recorded, you know,

00:14:51.165 --> 00:14:52.725
here, or you could do your homework.

00:14:53.355 --> 00:14:55.995
You are giving them an
impossible temptation.

00:14:56.444 --> 00:15:01.545
And so I just think the degree to which
you can limit it is the best you can do.

00:15:01.905 --> 00:15:02.595
Matt Abrahams: Absolutely.

00:15:02.595 --> 00:15:06.824
I do agree that social media phones
absolutely have implications.

00:15:07.125 --> 00:15:12.314
I do think adults in kids' lives can
take action by role modeling, good

00:15:12.314 --> 00:15:16.814
communication, walking through the
decisions that we make as we communicate

00:15:16.814 --> 00:15:20.505
with others, just so that we can
make sure that these skills are, at

00:15:20.505 --> 00:15:22.765
least, demonstrated and encourage.

00:15:22.780 --> 00:15:24.100
Fareed Zakaria: Yeah, I would,
I'll give you an example.

00:15:24.190 --> 00:15:26.950
In my family, we always sit
down to dinner together.

00:15:26.950 --> 00:15:30.220
No phones at the table,
and we always talk.

00:15:30.520 --> 00:15:34.840
Now, contrary to what a lot of people
think, we don't talk about the world and

00:15:34.840 --> 00:15:36.910
international affairs and what's going on.

00:15:37.060 --> 00:15:39.760
We talk about just pretty mundane stuff.

00:15:40.120 --> 00:15:43.120
I think that's the more important,
'cause I want, I don't want them to have

00:15:43.120 --> 00:15:45.070
to feel like characters in my movie.

00:15:45.340 --> 00:15:47.830
It's about what happened in their
day and what happened in the

00:15:47.830 --> 00:15:49.510
dog's life and things like that.

00:15:49.810 --> 00:15:55.210
And that I think just, it seems very
simple, but it does seem to me that

00:15:55.210 --> 00:15:57.250
it's a fairly good force multiplier.

00:15:57.250 --> 00:16:00.250
And when I've talked to them, they often
point out that when they talk to their

00:16:00.250 --> 00:16:05.685
friends, it's becoming uncommon for family
to just sit together dinner and have

00:16:05.685 --> 00:16:07.905
that meal together and sit down, talk.

00:16:07.905 --> 00:16:08.745
No phones.

00:16:08.925 --> 00:16:12.435
It's usually, let's be honest,
it's 30 minutes, but it's

00:16:12.435 --> 00:16:14.175
a very useful 30 minutes.

00:16:14.505 --> 00:16:15.224
Matt Abrahams: Absolutely.

00:16:15.224 --> 00:16:17.235
And I love that you take
the time to do that.

00:16:17.295 --> 00:16:21.165
And I'd love to be a fly on the wall on
those conversations because in my mind,

00:16:21.165 --> 00:16:24.079
I would imagine one thing and you're
telling me it's something very different.

00:16:25.349 --> 00:16:27.900
Before we end, I like to ask
three questions of everybody.

00:16:27.900 --> 00:16:30.329
One I create just for you,
and then the other two are

00:16:30.329 --> 00:16:31.860
similar across all the episodes.

00:16:31.860 --> 00:16:32.459
Are you up for that?

00:16:32.689 --> 00:16:33.000
Fareed Zakaria: Sure.

00:16:33.270 --> 00:16:36.780
Matt Abrahams: You have made your
career, or part of your career, by asking

00:16:36.959 --> 00:16:39.209
tough, insightful questions of people.

00:16:39.420 --> 00:16:44.069
What makes for a good question
and do you have a go-to question

00:16:44.069 --> 00:16:45.425
that you like to ask people?

00:16:46.065 --> 00:16:47.625
Fareed Zakaria: No, I
think that's a mistake.

00:16:47.625 --> 00:16:51.015
I think that ,in general, you really
should be listening to people and

00:16:51.015 --> 00:16:55.335
watching them, and that's each person
has a different button you want to press.

00:16:55.605 --> 00:16:59.625
I think the most important thing, and
you've said it, it is being genuinely

00:16:59.625 --> 00:17:04.245
curious and genuinely believing
that everybody has a story to tell.

00:17:04.245 --> 00:17:05.865
Everybody has something to teach you.

00:17:05.865 --> 00:17:09.105
Everybody has a lesson you can
learn, and I really do believe that.

00:17:09.495 --> 00:17:13.815
And if you have that kind of curiosity,
it's fun to ask people questions.

00:17:14.220 --> 00:17:17.070
If I go to dinner parties and I
find that, like, people have just

00:17:17.070 --> 00:17:21.330
asked me lots of questions, I leave
disappointed because I know what I think.

00:17:21.570 --> 00:17:24.120
I'm only learning when I'm
listening, not when I'm talking.

00:17:24.510 --> 00:17:25.140
Matt Abrahams: Absolutely.

00:17:25.140 --> 00:17:28.260
One of the mantras we learned from
another guest we had on the show was,

00:17:28.260 --> 00:17:31.770
it's all about being interested and
not interested, and when you take

00:17:31.770 --> 00:17:33.420
that approach, it can be very helpful.

00:17:33.720 --> 00:17:35.250
I'm curious to know your answer to this.

00:17:35.250 --> 00:17:38.160
Who's a communicator
that you admire and why?

00:17:38.550 --> 00:17:41.520
Fareed Zakaria: Well, there are
many, but let me give you one right

00:17:41.520 --> 00:17:43.530
now just because it's top of mind.

00:17:43.965 --> 00:17:47.865
I think Mamdani, the new mayor
of New York, is remarkable.

00:17:47.865 --> 00:17:50.715
He may be one of the best
communicators I've seen because

00:17:50.985 --> 00:17:54.675
he's figured out the medium of the
moment, you know, these short form

00:17:54.675 --> 00:17:57.465
videos, they're very expertly done.

00:17:57.465 --> 00:17:59.205
They're not, this is not amateur.

00:17:59.205 --> 00:18:02.475
Remember, his mother is one of
the great directors of our age,

00:18:02.685 --> 00:18:04.245
you know, so they're done, right.

00:18:04.275 --> 00:18:09.510
But then he brings to it
a kind of intelligence,

00:18:09.510 --> 00:18:12.120
imagination, and authenticity.

00:18:12.360 --> 00:18:14.550
So the imagination is, if, I
dunno if you remember, he's

00:18:14.550 --> 00:18:16.740
advocating for rent freezes, right?

00:18:17.040 --> 00:18:24.030
So he jumps into the Long Island
Sound in February in freezing waters

00:18:24.060 --> 00:18:25.710
in his entire, in his full suit.

00:18:26.250 --> 00:18:29.310
And he comes out saying something
about how he's freezing and how

00:18:29.310 --> 00:18:30.365
he wants to freeze the rents.

00:18:30.705 --> 00:18:34.215
That's the imagination, to get
your attention to, he, that

00:18:34.215 --> 00:18:35.865
is really very compelling.

00:18:35.865 --> 00:18:39.764
That, that mixture of intelligence,
imagination, knowing the

00:18:39.764 --> 00:18:41.235
medium and being authentic.

00:18:41.445 --> 00:18:47.295
I should say, I find many of his ideas
deeply troubling and I don't agree

00:18:47.295 --> 00:18:52.875
with the substance of the policies,
but I am irresistibly drawn to the

00:18:52.875 --> 00:18:54.315
power of his communication skills.

00:18:55.290 --> 00:18:58.350
Matt Abrahams: Isn't it interesting
how somebody can appreciate

00:18:58.350 --> 00:19:02.189
and understand the new way of
communicating, new technologies,

00:19:02.429 --> 00:19:07.139
and still bring that authenticity
intelligence to take advantage of it?

00:19:07.139 --> 00:19:08.129
Thank you for sharing that.

00:19:08.399 --> 00:19:09.570
Final question for you.

00:19:10.020 --> 00:19:14.310
What are the first three ingredients that
go into a successful communication recipe?

00:19:15.845 --> 00:19:18.179
Fareed Zakaria: I would start
with authenticity because I think

00:19:18.179 --> 00:19:19.530
that's where you get the trust.

00:19:19.965 --> 00:19:23.435
Some say, you know, clarity and,
you know, kind of a concision.

00:19:23.685 --> 00:19:28.365
And then the final one is probably
that leap of imagination that

00:19:28.365 --> 00:19:30.075
allows you to be a little different.

00:19:30.465 --> 00:19:33.705
That allows you to do something arresting.

00:19:33.825 --> 00:19:35.925
That gets you into the top tier, I think.

00:19:36.284 --> 00:19:41.504
Matt Abrahams: So it's about
authenticity, clarity and concision,

00:19:41.685 --> 00:19:43.695
and creativity and imagination.

00:19:43.754 --> 00:19:47.415
And I think when you combine that
recipe together, you get great

00:19:47.415 --> 00:19:52.890
communication and certainly you are a
good example of putting those together.

00:19:53.190 --> 00:19:57.300
I appreciate all of the ideas and best
practices you have shared, and I really

00:19:57.300 --> 00:20:01.170
appreciate the intelligent conversation
that you role model for all of us.

00:20:01.440 --> 00:20:05.940
Thank you for your time and best of luck
on your paperback of Age of Resolutions.

00:20:06.240 --> 00:20:07.020
Fareed Zakaria: Thank you so much.

00:20:07.020 --> 00:20:08.010
This was so much fun.

00:20:08.010 --> 00:20:10.050
I actually learned a lot while doing it.

00:20:12.600 --> 00:20:14.610
Matt Abrahams: Thank you for
joining us for another episode of

00:20:14.610 --> 00:20:17.260
Think Fast Talk Smart, the podcast.

00:20:17.590 --> 00:20:21.580
To learn more about managing complex
issues and communication, please listen

00:20:21.580 --> 00:20:24.190
in to episode 161 with Jen Psaki.

00:20:24.700 --> 00:20:29.950
This episode was produced by Katherine
Reed, Ryan Campos, and me, Matt Abrahams.

00:20:30.250 --> 00:20:31.510
Our music is from Floyd Wonder.

00:20:32.045 --> 00:20:34.565
With special thanks to the
Podium Podcast Company.

00:20:34.835 --> 00:20:38.255
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