S02E10 | How Covert Government Operations Shaped a Business Leadership Model

🎙 Military Mindset for Business – Season 2, Episode 10
 Episode Title: How Covert Government Operations Shaped a Business Leadership Model
 Guest: David Deane-Spread – Founder of Metattude 

Episode Overview:
David Deane-Spread began his journey as a military officer, moving into covert government operations before launching a high-flying corporate career — which came crashing down in 1990 with bankruptcy. What followed was a raw and real transformation. After a period of soul searching (and didgeridoo busking), David rebuilt from the ground up, developing a unique coaching model now used by high-performing executives, boards, and CEOs.

In this episode of Military Mindset for Business, Pete Liston and David share a candid conversation on success, failure, and what it takes to lead when the stakes are high. Drawing from his background in covert ops, corporate leadership, and rural life, David offers a masterclass in mindset, adaptability, and attitudinal competence.

Key Takeaways:

• How covert operations shaped David’s approach to business leadership
• The bankruptcy that forced a total personal and professional reset
• What the ABC Practice of Leadership™ really is — and why it works
• Insights from building a cattle stud and staying grounded in tough times
• Honest lessons for business owners navigating their own extremes

Connect with David & Resources:
 🔗 Connect with David
  🌐 Learn more about Metattude
🤝 Join the Veteran Business Community

#MilitaryMindset #VeteranLeadership #BusinessResilience #ABCLeadership #FromFailureToSuccess #LeadershipCoach #VeteranBusiness #HighPerformanceLeadership

What is Military Mindset for Business?

There are many lessons business can learn from the military and your host Pete Liston is going to share exactly what he learnt in the Australian Army that has allowed him to create and build multiple 7 figure businesses. Pete will be joined by guests who have also transitioned from military to entrepreneurship and are keen to share their stories.