eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Greg Alvo, the Founder and CEO of Ordergroove. They are a subscription platform that helps emerging and established Shopify brands scale recurring revenue.Founded in 2010, Ordergroove's goal is to help make consumers’ lives easier while empowering brands to extend the lifetime value of their most loyal customers. What You Will Learn TodayWhy customer convenience is an important brand differentiator to consider.Why Shopify brands need to add greater customer value to their subscriptions.How value, convenience, and personalization increase enrollment and retention.Benefits of allowing customers to manage or modify their subscriptions, including frequency, skipping, date change, or swapping a product in their subscription.Links And Resources MentionedOrdergrooveOrdergroove Free Subscription Audit - Thanks Greg!Ordergroove Shopify AppPeet's CoffeeThank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: SMSBUMPToday’s episode is brought to you by SMSBump, an incredible Shopify App to boost customer retention and revenue on autopilot.Yotpo SMSBump is the leading SMS marketing solution for eCommerce brands looking to build a top revenue channel. SMSBump helps you recover carts, launch targeted campaigns and engage in truly conversational commerce. SMSBump is a part of Yotpo’s eCommerce marketing platform, helping forward-thinking brands accelerate direct-to-consumer growth.Join over 90 000 businesses that use SMSBump to build meaningful relationships with their customers and sell online.Download for FREE and set up in less than 5 minutes. This is the only text marketing app you would ever need. And now as an eCommerce Fastlane listener, you get a 1-month free trial on their paid plans.  Hosted on Acast. See acast.com/privacy for more information.

Show Notes

Your Business Is A Journey. Invest In Yourself Today.

Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

In today’s episode, my guest is Greg Alvo, the Founder and CEO of Ordergroove. They are a subscription platform that helps emerging and established Shopify brands scale recurring revenue.

Founded in 2010, Ordergroove's goal is to help make consumers’ lives easier while empowering brands to extend the lifetime value of their most loyal customers.

What You Will Learn Today

  • Why customer convenience is an important brand differentiator to consider.
  • Why Shopify brands need to add greater customer value to their subscriptions.
  • How value, convenience, and personalization increase enrollment and retention.
  • Benefits of allowing customers to manage or modify their subscriptions, including frequency, skipping, date change, or swapping a product in their subscription.

Links And Resources Mentioned

Thank You For Listening

I really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!

Growth Mindset?

Listen to the eCommerce Fastlane Podcast on Apple PodcastsSpotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.

Episode Sponsor: SMSBUMP

Today’s episode is brought to you by SMSBump, an incredible Shopify App to boost customer retention and revenue on autopilot.

Yotpo SMSBump is the leading SMS marketing solution for eCommerce brands looking to build a top revenue channel. SMSBump helps you recover carts, launch targeted campaigns and engage in truly conversational commerce. SMSBump is a part of Yotpo’s eCommerce marketing platform, helping forward-thinking brands accelerate direct-to-consumer growth.

Join over 90 000 businesses that use SMSBump to build meaningful relationships with their customers and sell online.

Download for FREE and set up in less than 5 minutes. This is the only text marketing app you would ever need. And now as an eCommerce Fastlane listener, you get a 1-month free trial on their paid plans. 



Hosted on Acast. See acast.com/privacy for more information.

What is eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips?

Hey there! I'm Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value.

One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions."

Since 2016, eCommerce Fastlane has been the pit-stop for Shopify entrepreneurs and marketers looking to thrive in the competitive world of direct-to-consumer (DTC) retail. With over 1 million downloads and 330+ episodes, the podcast covers a wide range of topics, including:

- Shopify & Ecommerce Platforms
- Shopify apps, themes, partners & best practices
- Shopify experts, Shopify Plus & Shopify POS
- BigCommerce, WooCommerce, WordPress & other commerce tools
- Digital Marketing Strategies
- Email marketing, SMS marketing & push notifications
- Conversion rate optimization (CRO) & customer retention
- Paid advertising (Facebook, Google, Instagram, TikTok, YouTube)
- Influencer marketing, content marketing & Shopify SEO
- Social media marketing, branding & public relations
- Shopify Dropshipping & Other Business Models
- Shopify dropshipping, print on demand & online store setup
- B2B ecommerce, wholesale & Shopify online shopping
- Shopify collabs & partnerships
- Emerging Ecommerce Trends
- AI, AR/VR & chatbots in ecommerce
- Sustainability, social impact & headless commerce
- Omnichannel strategies & cross-border ecommerce
- Web3, crypto & NFTs in ecommerce
- Entrepreneurship & Startup Growth
- Founder stories, lessons learned & work-life balance
- Startup funding, team building & growth strategies
- Business Operations & Logistics
- Inventory management, supply chain & fulfillment
- Payment processing, fraud prevention & customer support
- Data analytics, business intelligence & cash flow management
- MarTech & Ecommerce Tech Stack
- Marketing automation, analytics & personalization
- Headless CMS, CDPs & data management
- ERP, PIM, OMS, WMS & 3PL integrations
- Finance, Economics & Investing
- Ecommerce business models & unit economics
- Financial planning, budgeting & forecasting
- Fundraising, M&A, exit strategies & tax planning

Each week, I sit down with Shopify partners, marketing experts, and industry leaders to discuss the latest tools, trends, and tactics. From app developers and agency owners to successful brand founders, my guests bring a wealth of knowledge and experience to every episode.

Whether you're just starting your ecommerce journey or a seasoned DTC professional, eCommerce Fastlane aims to provide the insights and inspiration you need to stay ahead of the curve. Tune in for in-depth interviews, real-world case studies, and practical advice you can implement immediately to grow your Shopify store.

Ready to transform your ecommerce business into a profitable, customer-centric powerhouse? Hit the subscribe button and join the eCommerce Fastlane community today!

Together, let's navigate the fast-paced world of online retail and unlock your store's true potential.

For more ecommerce tips and resources, visit our blog at eCommercefastlane.com and follow me on Twitter @stevenhutt. If you have any questions or suggestions for future episodes, feel free to reach out at steve@ecommercefastlane.com.

Let's connect and grow together!