Scaling from Zero to $1M+ ARR in under 18 Months with only B2B influencer marketing with Cody McGuffie from Everbee

Today on the Acclaim B2B Marketing Podcast we're interviewing Cody McGuffey, the CEO and founder of Everbee.

Everbee is a tool for Etsy sellers to do product research to help their business for growth. Cody shares how he built and scaled the business from zero to $1M+ ARR in under 18 months, entirely bootstrapped.

He shares how he's built his company exclusively with b2b influencer marketing, how he structures these relationships, and how he hires and structures remote teams for success.

This podcast is sponsored by the Acclaim B2B Podcast Agency. Acclaim helps b2b companies start, produce and growth podcast for their target audiences. They help brands build a content flywheel through repurposing content which helps generate demand and more important, increase revenue.

Go to their website to learn more - https://acclaimpodcast.com

Key points and time stamps:

5:11 Start with what the market needs.

10:46 Find partners that benefit all.

15:51 Build relationships for longevity.

17:59 Invest in relationships for trust.

26:37 Hire fast, fire fast.

31:46 Hire experts for channels.

37:12 Respect collaborators and create win-win.

37:41 Empower collaborators and employees.

42:46 Investors benefit from IPO.

Dinner order tonight:
shanghai special chow yuk
Cantonese-style chicken chow mein
mandarin chicken pork fried rice half and half

Show Notes

Today on the Acclaim B2B Marketing Podcast we're interviewing Cody McGuffey, the CEO and founder of Everbee.

Everbee is a tool for Etsy sellers to do product research to help their business for growth. Cody shares how he built and scaled the business from zero to $1M+ ARR in under 18 months, entirely bootstrapped.

He shares how he's built his company exclusively with b2b influencer marketing, how he structures these relationships, and how he hires and structures remote teams for success.

Sponsors:

The episode is brought to you by Swell AI. Swell helps your repurpose your audio and video content. Write blog posts, LinkedIn posts, Twitter threads and more.

Sign up for free at - https://www.swellai.com

This episode is also sponsored by Drafthorse AI. Drafthorse AI is an AI writer that helps you write hundreds of SEO-ready articles in minutes. 

Sign up for free - https://www.drafthorseai.com

Follow me on:

Twitter - https://twitter.com/codyschneiderxx

LinkedIn - https://linkedin.com/in/codyxschneider

Website - https://codyschneider.com

Key points and time stamps:

(05:11) Start with what the market needs.

(10:46) Find partners that benefit all.

(15:51) Build relationships for longevity.

(17:59) Invest in relationships for trust.

(26:37) Hire fast, fire fast.

(31:46) Hire experts for channels.

(37:12) Respect collaborators and create win-win.

(37:41) Empower collaborators and employees.

(42:46) Investors benefit from IPO.

Dinner order tonight:
shanghai special chow yuk
Cantonese-style chicken chow mein
mandarin chicken pork fried rice half and half 

What is In the Pit with Cody Schneider | Marketing | Growth | Startups?

In the Pit shares what founders and marketers are seeing from the front lines. Join host Cody Schneider for personal brain dumps and conversations with business leaders to learn the strategies and tactics being used to acquire first customers, scale growth, and build thoroughbred marketing organizations. Listen down. Level up.