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This episode of the Live Better Seller Better Podcast features Wayne Morris, 2x CRO, 4x sales leader, consultant, advisor, and coach, who has made 2 successful $150M exits.
Wayne discusses the 3 milestones every founder needs to establish product market fit. He then stresses the need to document, not just for the sake of founders, but also to facilitate better hiring processes which will come very soon.
Depending on the type of founder, they can be their company's very first sales person too. There are multiple other reasons why founder-led sales is effective, but there is also a need to develop leaders so they can manage their growing sales team as well.
SHOW NOTES
HIGHLIGHTS
Product market fit: Hypothesis, beta testing, move to a paid model
Document everything to facilitate good hiring
How to hire your first sales person
Training leaders to manage their sales people
QUOTES
Wayne: "I'm trying to get to the real core of what their challenges are today in order to make sure that what I'm developing is going to impact that. It just cannot be peripheral. It has to be core."
Wayne: "This hire, I'm expecting them to basically have 2 or 3 sales people who are coming in behind them, and I'm expecting them to really take the reins off me. So I'm selling that person hard on the future value of the company."
Wayne: "9 times out of 10, it's just about give them the confidence they're not going to get fired, give them the confidence that you're going to be there for them, give them the confidence that we can work through this."
You can find out more about Wayne in the links below:
LinkedIn: https://www.linkedin.com/in/waynemorris/
Website: https://waynemorris.co/
Newsletter: https://waynemorris.me/
This episode of the Live Better Seller Better Podcast features Wayne Morris, 2x CRO, 4x sales leader, consultant, advisor, and coach, who has made 2 successful $150M exits.
Wayne discusses the 3 milestones every founder needs to establish product market fit. He then stresses the need to document, not just for the sake of founders, but also to facilitate better hiring processes which will come very soon.
Depending on the type of founder, they can be their company's very first sales person too. There are multiple other reasons why founder-led sales is effective, but there is also a need to develop leaders so they can manage their growing sales team as well.
HIGHLIGHTS
QUOTES
Wayne: "I'm trying to get to the real core of what their challenges are today in order to make sure that what I'm developing is going to impact that. It just cannot be peripheral. It has to be core."
Wayne: "This hire, I'm expecting them to basically have 2 or 3 sales people who are coming in behind them, and I'm expecting them to really take the reins off me. So I'm selling that person hard on the future value of the company."
Wayne: "9 times out of 10, it's just about give them the confidence they're not going to get fired, give them the confidence that you're going to be there for them, give them the confidence that we can work through this."
You can find out more about Wayne in the links below:
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Welcome to the Live Better Sell Better podcast with your host Kevin Dorsey of Inside Sales Excellence the #1 Patreon group and Youtube Channel for tech sellers and leaders.
Where we dive deep into tactical advice on how to book more meetings, close more deals, and lead sales teams to success.
Inviting the top experts in the software sales world to talk about every topic you can think of. From Cold Calling, Closing Deals, Storytelling, all the way to Sales Management and Brand Building.
We leave no topic untouched.
PLUS - This show is all about tactical advice, no fluff, no long backstories, just the juicy details.
But we don’t stop there, we also focus on the PERSON in sales person, making sure we also take care of that too. Mindset, mindfulness, goal setting, stress management, we cover it all.
Thank you for listening, and if you’re interested head on over to www.patreon.com/insidesalesexcellence to learn more.
Now with that, get ready, grab a notepad & let’s get into the good stuff!