The FMCG Marketing Daily | Kraft Heinz, Disney enter long-term strategic | Zevia taps Cardi B to serve | Diageo Chair Plans Board Shake-Up, FT

The FMCG Marketing Daily — July 22, 2026 In this episode: • Kraft Heinz is betting that a long-term Disney tie-up can do what price promotions can't — rebuild emotional relevance with family shoppers. • Zevia is using its biggest-ever campaign with Cardi B to force a mainstream conversation about zero-sugar soft drinks — a direct challenge to Coca-Cola and PepsiCo's diet portfolios. • Diageo's incoming board overhaul — focused on bringing in drinks-sector expertise — signals that the company's strategic reset goes all the way to the top. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.