Champions of the peer-to-peer industry understand that P2P events go far beyond just fundraising, raising awareness or building community. For those directly affected by our causes, these events can provide a powerful outlet for emotional healing—a meaningful way to take action, mourn, celebrate and feel less isolated in their struggles.
However, this critical component can often be overshadowed by broader fundraising and marketing strategies. In our efforts to design events that attract the widest possible audience, we can lose sight of creating experiences that truly center those most directly impacted.
In this episode, Marcie Maxwell of P2PPF is joined by Chelsea Edwards, Senior Director of Peer-to-Peer Giving at the
Colorectal Cancer Alliance, to discuss the recent transformation of the organization’s flagship event from the Undy Run to the Walk To End Colon Cancer. Together, they explore the motivations behind this shift and the strategic decision to redesign the event to better serve those diagnosed with colorectal cancer and their loved ones, rather than just the general public. Chelsea delves into how their new signature experience, “A Moment of Unsilence,” was developed and the profound impact it has had on the community.
This episode also covers:
- Emotional healing as a cornerstone of P2P events
- Securing buy-in from leadership and local communities for change
- The non-revenue benefits of P2P communities
Mentioned Links
Stay Connected on LinkedIn
- (00:00) - Welcome to The P2P Soap Box
- (01:41) - Introducing Chelsea Edwards
- (06:36) - The Undie Run Transformation
- (14:06) - The Moment of Unsilence
- (22:24) - Training For Impact
- (30:54) - Get Involved
What is The P2P Soapbox?
As peer-to-peer fundraising professionals, we are inherently passionate people. Passionate about our missions, our fundraisers, our events, and our campaigns. We barely shy away from sharing our opinions. Whether it's the debate between back-to-basics, or searching for the next big idea, the battle of retention versus recruitment, or even our very strong feelings about T-shirts and registration fees.
Welcome to The P2P box, a brand new podcast that amplifies the voices of our peer-to-peer fundraising community and gives us a platform — a box, if you will — to discuss the hot topics facing our industry.
Join your host and P2P BFF, Marcie Maxwell, the Managing Director of the Peer-to-Peer Professional Forum, as she sits down with industry peers and leaders, delving deep into their box issues, sharing best practices, and celebrating success stories.