The Health Marketing Daily | Perelel Health hits $100 million run | California enacts non-ultraprocessed label despite food | Research highlights health trends that are

The Health Marketing Daily — September 30, 2026 In this episode: • A women's supplement brand hitting nine-figure revenue and poaching a prestige beauty CMO signals that the wellness supplement category is now competing directly with luxury beauty for top marketing talent. • California's new non-ultraprocessed food label creates a precedent that European functional food and wellness brands should watch closely — because label-based health positioning is about to get more competitive and more contested. • New UK research showing that only 1 in 4 Brits have tried a health or food trend in the past year — and half have already quit — is a critical reality check for wellness brands over-indexing on early adopter behaviour. • A $33 million Series B for at-home microbiome testing startup Tiny Health shows that gut health is moving fast from supplement aisle to data-driven personalised health — and brands not building into that ecosystem risk being left behind. Hosted by Marco & Klara. New episode every day. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

What is The Health Marketing Daily?

The daily briefing for professionals in health, nutrition, and wellness marketing. Every episode covers an ingredient of the day, the latest science and regulatory updates from EFSA and beyond, and the brand and market moves shaping the nutraceutical industry. Hosted by Klara and Marco — evidence-based, no hype, no bro-science. Built for formulators, brand managers, regulatory affairs teams, and anyone building in the health and nutrition space.