Show Notes
On today’s episode, Kunle is joined by Eden Amirav, Founder & CEO of
BeProfit, a Profit Optimization and Analytics platform helping eCommerce businesses grow by leveraging the power of their own data. BeProfit is top-rated on Shopify app store and is also available on Wix stores.
We often hear merchants complain of rising costs and reducing margins. But most of those aren’t able to really quantify their claims about costs, margin and profits. The eCommerce landscape is soo dynamic that keeping tabs of costs and margins has become a real challenge. Making key buying and selling decisions without truly knowing your numbers can backfire in a hurry! On the other hand, knowing your numbers well not only helps you make sound decisions, but also helps you uncover opportunities you may not have known about.
In this episode, Kunle and Eden talk about profit calculation for fast growing eCommerce merchants. You will get to hear about why many businesses struggle to calculate their true profit, what is Cohort Analysis and what is the ideal look back window. This is a great episode for business owners and operators.
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Klaviyo
This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.
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What is 2X eCommerce Podcast?
Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test.
Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions.
2X your eCommerce growth with insights from Kunle and handpicked experts.
Follow us on Twitter, LinkedIn and Instagram: @2XeCommerce