Why They Resonate

Steve Pratt has spent a lifetime earning attention, from his time working for "the MTV of Canada" (Much Music) and as the co-creator of the most popular podcast in Canada, then as the cofounder of Pacific Content, which created podcasts for DELL, Charles Schwab, Zendesk, Slack, Atlassian and more.

Steve is a past client of mine, as I helped him develop his keynote speech associated with his book, Earn It: Unconventional Strategies for Brave Marketers. When he's not traveling the world speaking, Steve is consulting his clients on how to differentiate through their creative bravery.

In this episode, we dissect one of his Steve's signature stories, and we actively workshop it to flow better. It's a rare look inside the craft of how a great story comes together, and all the parts and pieces that make it gripping, surprising, and relevant to a message.

Follow Steve on LinkedIn and visit his website for more.


***

ABOUT ME, JAY ACUNZO:
Strategic Storytelling & Speaking Advisor to Experienced Pros

I help my clients package and communicate their expertise to differentiate & resonate as stronger stories, speeches, and messaging, so it’s easier to attract more and better clients. Go from constantly chasing business to being highly sought, relying more on the influence of your ideas and less on the volume of your marketing.

Subscribe to my free newsletter at jayacunzo.com

Work with me one-on-one to fix your message or nail your next speech: jayacunzo.com/services

Book me to speak to your group: jayacunzo.com/keynotes

Connect with me on social: LinkedIn, Instagram, Threads

***

ENJOY THE SHOW? PLEASE SAY THANKS:

Leave a review on Apple Podcasts 

Leave a rating on Spotify 

Creators and Guests

Host
Jay Acunzo
I help entrepreneurs differentiate with stronger IP and storytelling // Author, speaker, host of How Stories Happen, and consultant for hire

What is Why They Resonate?

Speakers, authors, experts, and entrepreneurs develop their ideas in real-time, so you can see what it really takes to resonate. Join professional speaker and public speaking advisor Jay Acunzo as you get closer to the process of how greater communicators actually craft their materials. You'll hear how new ideas take shape, speeches become great, and stories evolve from meh to memorable. The show is part celebration, part workshop, and you'll walk away ready to compete on the influence of your ideas, not the volume of your marketing.