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Welcome to another insightful episode of Mind Matters, the podcast that delves deep into the minds behind business innovations and leadership. I'm your host, Kendall Raessler, and today we have a truly captivating guest, Michael Abernathy, the CEO of Buckeye Credit Union, a trailblazer in the financial sector.
Michael brings a wealth of knowledge and a heartening narrative of transforming challenges into triumphs. Join us as he opens up about the demanding financial choices he faced, the strategic targeting of underserved groups, and the turning of the tide for a company on the brink of insolvency. From a staggering loss of $3 million in three years, Buckeye Credit Union underwent a profound cultural shift, championed by Michael, that brought them back to profitability and sustainable growth.
We'll hear Michael's personal journey from areas of turmoil to senior leadership, his approach towards long-term organizational planning, and his focus on nurturing a positive internal culture. Get ready to learn how controlled scaling, innovative tech like interactive teller machines, and placing members first helped double his company's size from 2019 to 2022.
So, buckle up for a story of resilience, mentorship, and a future-forward outlook in the banking industry. Whether you're a new CEO or just looking for inspiration to shake up your sector, this is the episode that will frame your strategic mindset and make your Mind Matter.
Timestamps
00:00 Successful business, tragedy strikes, job market struggle, opportunity.
05:39 New culture, tough decisions, leadership changes, progress.
07:35 Overcame challenges and built pride in the brand.
12:51 Understanding how all departments work together is essential.
13:39 Step back, view holistically, guide, influence, and maneuver.
18:25 Father's hard work and risks taught important lessons.
21:41 Attracting working-class, focused on underserved communities.
25:27 Balancing work, community involvement, and advocacy efforts.
28:59 Growth, mergers, and new branch opening.
32:24 Embracing digital transformation with traditional touch.
Connect with Michael Abernathy
Website: https://www.buckeyecu.org/
Creators & Guests
Host
Kendall Raessler
Kendall Ressler understands sales, it has been in his blood for more than 25 years. Having been a leading mortgage broker in the past, he understands the sales process and how much time can be misspent with clients, no matter what industry you may be in. Things aren’t always optimized for all of the players involved in the sales cycle, and Kendall wanted to help make things better, for everyone.
What is Mind Matters?
Step into 'Mind Matters,' where we reveal the high-stakes world of CEOs, from their first-day jitters to game-changing strategies, and equip you with invaluable insights and practical advice essential for your personal growth and leadership journey.
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Podcast Produced by Old Soul: https://aoldsoul.com/