Personalization in Gaming: The Holy Grail of User Experience (and Monetization)

In this episode, host Niko Vuori interviews Justin Stolzenberg, co-founder of Metica, a startup aiming to revolutionize gaming analytics through AI-driven insights and personalized experiences. 

Founded by ex-King and ex-Apple employees, Metica’s approach is a unique combination of King’s iterative, hyper-data-driven approach and Apple’s high-polish culture. The company recently announced their $9 million seed round. The episode covers the challenges of launching in the saturated analytics market and how Metica differentiates itself by focusing on actionable insights rather than just data collection. The conversation also explores the role of AI and machine learning in gaming, the importance of personalization, and the future aspirations of Metica in the gaming industry.

We’d also like to thank Heroic Labs for making this episode possible! Thousands of studios have trusted Heroic Labs to help them focus on their games and not worry about gametech or scaling for success. To learn more and reach out, visit https://heroiclabs.com/?utm_source=Naavik&utm_medium=CPC&utm_campaign=Podcast 

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Sound design by Gavin Mc Cabe.

What is Naavik Gaming Podcast?

The Naavik Gaming Podcast is a business-focused exploration of the companies, trends, strategies and leaders that are defining the future of games. To learn more and see other great content visit www.naavik.co.