This week on How To Win: Vinay Bhagat of
TrustRadius, revolutionizing B2B software buying with in-depth user reviews. You’ll hear how
TrustRadius overcame the challenge of creating a trusted review platform in a saturated market, the strategic decisions that led to successful monetization, and the importance of focusing on quality over quantity to cater to both software vendors and buyers.
Key Points:
[00:02:30] - Inspiration behind your business model?
[00:03:15] - Tackling initial cold start problem?
[00:04:00] - Scaling outreach effectively?
[00:05:15] - Competitive landscape at inception?
[00:08:45] - Monetization through content syndication?
[00:10:00] - No initial go-to-market strategy?
[00:13:30] - Differentiation strategy in sales?
[00:14:15] - Building a differentiated audience?
[00:15:00] - Creating a buyer-centric platform?
[00:18:00] - Strategy for targeting large tech companies?
[00:18:45] - Focus on thought leadership and content?
[00:19:45] - Advice for B2B founders?
[00:20:15] - Balancing bootstrap with funding?
[00:24:30] - TrustRadius's keys to winning?
Mentioned:
My Links:
What is How to Win podcast with Peep Laja?
Hear how successful B2B SaaS companies and agencies compete - and win - in highly saturated categories. No fluff. No filler. Just strategies and tactics from founders, executives, and marketers. Learn about building moats, growing audiences, scaling businesses, and differentiating from the competition. New guests every week. Hosted by Peep Laja, founder at Wynter, Speero, CXL.