The Authority Builder Podcast

There are a lot of misconceptions about LinkedIn out there, says Trevor Turnbull. It’s not Facebook for business people. It’s not an online business card and resume. It’s not a place to spam hundreds of people hoping to find leads. But when used correctly this social media platform can pull in a steady stream of qualified prospects, says Trevor. And he should know. He’s The LinkedIn Guy, with more than 26,000 people having gone through his training programs.

Show Notes

There are a lot of misconceptions about LinkedIn out there, says Trevor Turnbull. It’s not Facebook for business people. It’s not an online business card and resume. It’s not a place to spam hundreds of people hoping to find leads.
 
But when used correctly this social media platform can pull in a steady stream of qualified prospects, says Trevor. And he should know. He’s The LinkedIn Guy, with more than 26,000 people having gone through his training programs.
 
In this episode, he talks about an effective client acquisition system he’s created, the LinkedIn Linchpin Method, that leverages the true value of LinkedIn, as well as…
  • How to avoid being perceived as a spammer

  • A content creation strategy that actually works, including a format you wouldn’t expect

  • Why you must start a conversation with a prospect before you ever talk to them – and how to do it

  • The reason you must act like a “human” on LinkedIn 

  • And more

What is The Authority Builder Podcast?

The Authority Builder Podcast is the place to come if you are building a professional practice and want to be seen as the leader in your market. We interview the top experts throughout professional services and share insights to help you grow your firm and be positioned as the only choice the clients ever want.

“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.”
― Calvin Coolidge, 30th President of the United States