All this talk about intent data is enough to get every marketer’s head spinning. There’s a lot to process and understand, and not enough expert commentary about how to put it into action… until now.
In this episode, OpenSesame’s Director of Growth Marketing, Sarah Sehgal, sat down with co-host Kelly Lindenau on the show floor at B2BMX in Scottsdale to discuss the importance of understanding different types of intent data in marketing. Sehgal shared takeaways from her presentation at B2BMX to help listeners better understand and act on intent data, suggesting that marketers can start using intent data immediately by accessing and analyzing their own data to gain insights into their customers' intentions.
The duo also uncover:
- The importance of using intent data to personalize marketing efforts;
- The need to make intent data simple and actionable for marketers; and
- Trends around using AI-powered data to inform tactics.
Tune in today to learn exactly how to better your marketing efforts with intent data!
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The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.