Most people would’ve quit after a product fail that cost them eighty grand.
Kirstee and Shane doubled down.
They went from mixing batches in their garage to running a national franchise with global distributors — all while building a business that works around life, not the other way around.
My big takeaways:
- Stubborn wins – grit beats “perfect” every time.
- Lifestyle > hustle – their model gives franchisees flexibility and profit.
- Community counts – they don’t just make money; they put it back into local causes.
- Cut the divide – Kirstee’s women-in-construction take is pure common sense: stop segregating, start collaborating.
This isn’t just a business story. It’s a masterclass in how to keep swinging when the scoreboard’s against you.
Check them out: https://goopguys.com/
What is The Good Builder Podcast?
This week in home building news! Catch up with Az and Pete and a colourful array of guests, to hear about who's killing it, who's innovating, and who's getting into strife in the world of new home construction.