In today’s episode, I’m talking about the assignment you keep saying you’ll start someday.
The business idea. The project. The offer. The book. The podcast. The thing that keeps returning to you, even after months or years of telling yourself you’ll get to it later.
I share the story of how a major surgery and a hospital stay changed the way I think about time, readiness, and the opportunities we keep postponing. Because sometimes what looks like preparation is really waiting for a version of certainty that may never arrive.
This episode is an invitation to consider what might happen if you stopped measuring your readiness by perfection and started trusting yourself with a first step instead.
Here’s what I covered
✅ Why waiting to feel ready can quietly keep an idea on pause
✅ The difference between thoughtful preparation and endless preparation
✅ What I call borrowed judgment and how it can influence the decisions we make
✅ Why feedback from the wrong people can pull you away from your own voice
✅ The concept of visible pain paralysis and why it feels easier to focus on the risks of starting
✅ The invisible cost of waiting
✅ Why first versions are allowed to be imperfect
✅ How visibility creates opportunities for learning, refining and growing
I also talk about the loneliness that can come from keeping everything inside your head. Sometimes ideas stay stuck because they have nowhere to go, nowhere to be tested and no opportunity to interact with the people they were created for.
This episode is for the creative entrepreneur who has been carrying an idea for a while and may be wondering whether it is time to stop refining it privately and allow it to take up a little more space in the world.
Maybe the next step is not having everything figured out.
Maybe it is allowing yourself to begin before you do.
✨ Download the Creative Clarity Assessment
This free resource helps you take an honest look at where you are in your business and life so you can identify what is working, what may be keeping you stuck and where there may be opportunities for growth. Download it at
www.jokedurojaiye.me/creative-clarity-assessment
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Explore Business Therapy™
If you would like support as you navigate the realities of building a business, Business Therapy™ offers a space for reflection, strategy and honest conversations about growth. Learn more at
www.jokedurojaiye.me
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Read the book, Unmute Yourself
This book is about becoming the version of you who can carry what you’ve been praying for. It’s about using your voice, owning your space, and expanding your identity as your business grows,
you can order here.
What is Business Therapy™ With Joké?
BUSINESS Therapy™ is the podcast for creative entrepreneurs, women business owners, founders, and high capacity women who are ready to build a business that works without losing themselves in the process.
Hosted by Joké Durojaiye, Life Coach + Business Strategist and creator of BUSINESS Therapy™, the podcast brings together the personal and professional sides of entrepreneurship.
Joké brings more than two decades of experience turning creativity into business. But she didn't start with all the answers.
She did what most creative women do.
She worked harder when she should have thought clearer.
The shift from creative to CEO mindset was real.
Joké fumbled her way through turning her love for design into a real business that pays the bills.
Now, she helps creative women make that same shift, because building a business is never just about the business. The person running it matters too.
BUSINESS Therapy™ explores the strategy, mindset, and emotional realities of entrepreneurship, including the moments that don't make it into the business plan. The difficult client. The slow sales month. The negative review. The decision you've been avoiding. The comparison that makes you question your progress. The business that has grown, but somehow feels harder to run.
Joké brings these conversations back to one central idea: Separate the math from the drama.
Because you can be brilliant at what you do and still struggle with the business of doing it.
Expect practical business strategy, honest conversations, fresh perspective, and the questions that help you see what is really happening in your business so you can decide what to do next.
BUSINESS Therapy™ is business education and emotional intelligence for creative minds, designed to help you build with greater clarity, intention, and business intelligence.
BUSINESS Therapy™ With Joké is ranked among the top 10% of podcasts globally, according to Listen Notes, based on its Listen Score.
Listen when you need clarity under pressure, a better way to think about the business, or simply need someone to talk business with.