In today’s episode, I’m talking about the assignment you keep saying you’ll start someday.
The business idea. The project. The offer. The book. The podcast. The thing that keeps returning to you, even after months or years of telling yourself you’ll get to it later.
I share the story of how a major surgery and a hospital stay changed the way I think about time, readiness, and the opportunities we keep postponing. Because sometimes what looks like preparation is really waiting for a version of certainty that may never arrive.
This episode is an invitation to consider what might happen if you stopped measuring your readiness by perfection and started trusting yourself with a first step instead.
Here’s what I covered
✅ Why waiting to feel ready can quietly keep an idea on pause
✅ The difference between thoughtful preparation and endless preparation
✅ What I call borrowed judgment and how it can influence the decisions we make
✅ Why feedback from the wrong people can pull you away from your own voice
✅ The concept of visible pain paralysis and why it feels easier to focus on the risks of starting
✅ The invisible cost of waiting
✅ Why first versions are allowed to be imperfect
✅ How visibility creates opportunities for learning, refining and growing
I also talk about the loneliness that can come from keeping everything inside your head. Sometimes ideas stay stuck because they have nowhere to go, nowhere to be tested and no opportunity to interact with the people they were created for.
This episode is for the creative entrepreneur who has been carrying an idea for a while and may be wondering whether it is time to stop refining it privately and allow it to take up a little more space in the world.
Maybe the next step is not having everything figured out.
Maybe it is allowing yourself to begin before you do.
✨ Download the Creative Clarity Assessment
This free resource helps you take an honest look at where you are in your business and life so you can identify what is working, what may be keeping you stuck and where there may be opportunities for growth. Download it at
www.jokedurojaiye.me/creative-clarity-assessment
💼
Explore Business Therapy™
If you would like support as you navigate the realities of building a business, Business Therapy™ offers a space for reflection, strategy and honest conversations about growth. Learn more at
www.jokedurojaiye.me
📖
Read the book, Unmute Yourself
This book is about becoming the version of you who can carry what you’ve been praying for. It’s about using your voice, owning your space, and expanding your identity as your business grows,
you can order here.
What is Business Therapy™ With Joké?
Formerly Creative Business Mindset Podcast™
Welcome to Business Therapy™ with Joké, where we separate the math from the drama so creative entrepreneurs can build profitable businesses with clarity, confidence, and purpose.
Joké Durojaiye, is a mom of three, Certified Life Coach, Author, serial entrepreneur and a business strategist who has lived through the real, messy middle of building businesses from the ground up. This podcast goes beyond surface level success and into the honest conversations around fear, visibility, burnout, reinvention, leadership, and what it actually takes to grow something sustainable.
If you are tired of guessing your way through business, overworking, or feeling stuck between your talent and profitability, you are in the right place.
Here, we talk about the mindset behind the money, the systems behind the success, and the emotional patterns that can either move your business forward or keep you playing small.
Whether you are a creative entrepreneur, home stager, designer, coach, speaker, or someone building a purpose driven brand, expect candid conversations, practical strategies, and real life stories designed to help you attract aligned clients, increase your income, and grow without losing yourself in the process.
This is not about overnight success. This is about building a business and a life that actually fit together.
Powered by Creative Business Network™.
Disclaimer: Business Therapy with Joké™ and Creative Business Network™ do not guarantee specific results and are not responsible for any business, financial, or personal decisions made based on the information shared on this podcast. The content reflects the personal experiences, opinions, and insights of the host and guests and is intended for educational and inspirational purposes only. Please consult qualified professionals for financial, legal, tax, medical, or mental health advice specific to your situation.