Subscribe
Share
Share
Embed
This one's a little different. Graeme sits down with his brother Mark Watt — the founder of Anthem Creative — to pull back the curtain on where Anthem came from, why they chose to serve the nonprofit sector, and what they've learned after more than a decade in the trenches.
They trace the origins of Anthem from a basement startup to a conviction-driven agency, share the story of a $1,500 ad campaign that generated 4.7x a nonprofit's best-ever year-end results, and get fired up about the thing they believe is quietly killing nonprofit impact: the absence of conviction. If you lead a nonprofit, this episode will challenge you to examine whether you truly believe what's possible — and whether that shows.
This is part one of a two-part conversation.
Mark's LinkedIn
Graeme's LinkedIn
Anthem Creative
They trace the origins of Anthem from a basement startup to a conviction-driven agency, share the story of a $1,500 ad campaign that generated 4.7x a nonprofit's best-ever year-end results, and get fired up about the thing they believe is quietly killing nonprofit impact: the absence of conviction. If you lead a nonprofit, this episode will challenge you to examine whether you truly believe what's possible — and whether that shows.
This is part one of a two-part conversation.
Mark's LinkedIn
Graeme's LinkedIn
Anthem Creative
Creators and Guests
What is Amplify Good Podcast?
Welcome to the Amplify Good Podcast, brought to you by Anthem Creative. We’ve spent the last decade helping hundreds of nonprofits build stronger brands, launch engaging campaigns that raise millions, and navigate how to tell their story in a rapidly changing digital world.
In this podcast we share what we’ve learned along the way and feature conversations with expert guests on the leading edge of nonprofit marketing tackling topics like leadership, storytelling, exponential technology, strategy, fundraising, and how to navigate change to amplify impact and become more human.