019: listen to this after you finish your next sync track

In this episode, Graham takes you through his thought process on when a sync track actually becomes a high-value asset. It’s not enough to just finish a track – Its positioning and performance depends on the way creative clients and brands perceive it.

He also breaks down his process for determining when to attach and detach emotionally during the creative process and the best goals to set while writing for sync. Tune in and turn up.

• (01:00) - - Sync doesn’t care about quantity
• (02:45) - - How resting on our laurels kills us
• (04:30) - - Turning finished tracks into assets
• (07:04) - - Why quantity goals suck in sync
• (08:23) - - The role music plays in advertising
• (09:12) - - Detaching emotionally from the process
• (11:33) - - Capitalizing on momentum in sync

Links: Sync Beast Accelerator | Instagram

© 2024 Sync Beast LLC

What is Sync Beast Podcast?

Welcome to Sync Beast, hosted by producer, songwriter, author, and mentor Graham Barton. On this podcast, you'll hear how to play the sync game at the highest level, develop a healthier, asset-driven mindset as a producer or songwriter, how to stay in the game, and the stories and lessons that Graham learned on his journey to 6-figures and beyond in sync licensing. LFG.