How can you leverage buyer psychology to drive product-led growth?
What’s the real key to converting users into loyal customers?
How do you solve the complexity of product growth for diverse teams?
Product Growth Expert
Anastasia Kudrow shares her insights on understanding user behavior and applying psychological principles to enhance product-led growth. Anastasia reveals how to turn complex challenges into growth opportunities, offering strategies that help teams drive conversions and scale effectively.
Jump into the action:(
00:00) Opening insights on the power of product-led growth
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01:20) The role of buyer psychology in driving conversions
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04:10) Understanding the unique challenges of product-led growth
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07:15) Why one-size-fits-all strategies don’t work for PLG
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10:35) The importance of aligning product features with user needs
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13:00) How to simplify complex problems for scalable growth
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15:40) The secret to turning user insights into actionable growth strategies
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18:30) Overcoming common hurdles in product-led growth implementation
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22:00) The role of data and feedback in refining product growth strategies
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24:30) Why talking to your users is crucial for product success
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27:40) How to scale product growth with the right team and mindset
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31:10) Creating a seamless user experience for better conversion rates
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33:40) The future of product-led growth and its evolution in the market
What is GTM News Desk?
No BS news about B2B Go-To-Market.
This is GTM News Desk - the show that keeps you ahead with marketing and sales strategies that win and clarity on the experience buyers want.
Mark Kilens and Natalie Marcotullio give it to you straight - what you’re doing wrong, what you’re doing right, and how to level up your GTM game. They dish out the latest trends, buyer behaviours, and proven plays you can put into action now. From aligning sales, marketing, and RevOps to closing deals at a clip you didn’t think possible, this podcast gives you B2B’s greatest playbooks and lays out the ‘tactics’ to avoid like the plague.
Mark and Natalie take their decades of collective experience working with top B2B brands like HubSpot and Drift and combine them with the GTM expert insights you need to create an impactful GTM strategy for your business.
Produced in partnership with Share Your Genius - we handle full-service media production: managing the process, people, and growth. Find our more at www.shareyourgenius.com