Living in a Materiae World

Host David Pirrotta speaks with Erin Kleinberg, founder of SIDIA about her journey in the fashion and beauty industry. Erin shares her experiences from her early career in fashion to launching her own brand, SIDIA, which was inspired by her grandmother. The conversation delves into the unique products SIDIA offers, the importance of innovative design and packaging, and the challenges of balancing entrepreneurship with family life. Erin emphasizes the significance of doing what makes you happy and the impact of personal stories in branding.




What is Living in a Materiae World?

Come for the lipstick, stay for the laughs. Think of this podcast hosted by David Pirrotta—an industry veteran who has helped build 76 brands (and counting!)—as Waze for the beauty-obsessed, helping you navigate the ever-evolving world of makeup, hair, skin, wellness, and more. Full of twists, turns, and plenty of laughs, every episode takes you on a BS-free journey and keeps you ahead of the curve with advice from established icons, convos with newcomers looking for their big beauty break, and plenty of opinions from people who have seen, heard, and tried it all. Do a hair toss, check your nails, and enjoy the wild ride.