In a demonstration of artificial intelligence's growing influence in the field of marketing, tech giants such as Microsoft are leading the charge, investing significantly in AI and reaping impressive profits as seen in their latest revenue surge. Contributing to this profit increase is Microsoft's cloud service, Azure, showing a growth of 34% driven by a third in A.I. sales. Social media platform, Reddit, attributes its recent profit jump to increased ad integration and leveraging AI training deals, which has boosted user engagement. Adding to the influence of AI, virtual influencers are now rivaling human counterparts in following and content creation, signifying not just a new era in marketing, but also a potential shift in online interactions.
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