297: Integrating Your Story Into Your Talks with Carol Cox, Diane Diaz, and Joy Spencer

Show Notes

How do you integrate your story into your talk and message? Which story should you choose?

This is one of the main areas we work on with our clients in our Thought Leader Academy.

Your personal story is one of the essential ingredients for your thought leadership and for your talks, whether you’re delivering a lead generation presentation, a keynote, or a TEDx talk.

Join me and our coaches Diane Diaz and Joy Spencer as we talk about:

• Frameworks you can use to integrate your story
• The 3 essential ingredients a great story needs
• Examples from our own talks and from women we’ve worked with

About Us: The Speaking Your Brand podcast is hosted by Carol Cox, joined in this episode by two of our coaches, Diane Diaz and Joy Spencer. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. 

Links:

Show notes at https://www.speakingyourbrand.com/297

Discover your Speaker Archetype by taking our free quiz: https://www.speakingyourbrand.com/quiz/

Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ 

 

Mentioned:

• Public Narrative = https://dash.harvard.edu/bitstream/handle/1/30760283/Public-Narrative-Worksheet-Fall-2013-.pdf 
• Tanya Golash-Boza’s TEDx talk = https://youtu.be/eakUZX-pRCQ 

Connect on LinkedIn:

• Carol = https://www.linkedin.com/in/carolcox
• Diane = https://www.linkedin.com/in/dianediaz 
• Joy = https://www.linkedin.com/in/joy-spencer/

Related Podcast Episodes:

• Episode 284: Connecting Your Ideas into One Message with Cindy Rowe
• Episode 263: Finding the Emotional Heart of Your Message with Carol Cox
• Episode 194: How to Structure a Movement-Making Speech Using Your Story with Joy Spencer [Storytelling Series]

JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

What is Speaking Your Brand: Public Speaking Tips and Strategies?

It's time to escape the expert trap and become an in-demand speaker and thought leader through compelling and memorable business presentations, keynotes, workshops, and TEDx talks. If you want to level up your public speaking to get more and better, including paid, speaking engagements, you've come to the right place! Thousands of entrepreneurs and leaders have learned from Speaking Your Brand and now you can too through our episodes that will help you with storytelling, audience engagement, building confidence, handling nerves, pitching to speak, getting paid, and more. Hosted by Carol Cox, entrepreneur, speaker, and TV political analyst. This is your place to learn how to persuasively communicate your message to your audience.